Remove Books Remove Case Studies Remove Marketing Remove Strategy
article thumbnail

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The Why/What/How/Who marketing segmentation pecking order).

Marketing 256
article thumbnail

Acing the Case Study Assessment

freshminds

The Case Study of the consulting interview process may seem like the most daunting part for some. These usually include Market Sizing, Business Operations/Strategy and Logic but could include some brain teasers too to test out your financial and business sense. McKinsey - Four practice case studies to work from here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Growth Strategies

Tom Spencer

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. Addressing this type of case question is achievable, provided you can identify the root of the problem. Below we look at a specific case scenario. Source: Culturamix ).

article thumbnail

Revitalize Your Creativity with a Content Calendar

Chad Barr

Here’s its first attempt: Day Theme Content Day 1: Marketing Monday Maximizing Digital Outreach Share insights on the latest digital marketing trends and how they can be implemented to reach new audiences. Include real-life examples and case studies to illustrate the potential impact.

article thumbnail

4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

– and perhaps more importantly, you will have firsthand experience in business strategy. . Size its market. Next, analyze the data and develop actionable strategies to improve the business. Read books or listen to audiobooks on business and consulting. Complete our Consultant For a Day exercise.

article thumbnail

What Drives the Profitability of Your Business?

Chad Barr

Client referrals, testimonials and case studies demonstrating proven track record of success. Designing and executing your marketing plan. Creating, following, and measuring your strategy. Get your copy of my latest new books available now on my Amazon’s author page. Investing in your team.

article thumbnail

Don’t Tell. Show. Like this…

The Fearless Marketer

Marketing is very simple. At its essence, marketing is communicating the value of whatever it is you’re offering. And also another word for marketing. Showing = Teaching = Marketing. If you do this kind of showing-teaching-marketing, you will never be short of great clients to work with. It helps people.