Remove Books Remove Marketing Remove Productivity Remove Video
article thumbnail

Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I finished all the video editing for the writing workshop. At some point today, I plan to upload the videos to teachable. I still want to write more in the book. I don't have just one product for my business. And I'm not a team working on just one feature set or a product. But I can get ready to finish.

article thumbnail

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The Why/What/How/Who marketing segmentation pecking order).

Marketing 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Management – What Is It and How to Get Started

Tom Spencer

Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. What is a Product? Managing the Product Lifecycle.

article thumbnail

What Amazing Words Describe Your Products and Services?

Chad Barr

One of the things I admired the most is his use of powerful words and adjectives to describe the products and services of Apple. I believe that when we use such powerful words in our content and marketing efforts, it adds color and spark while help our expressions pop and stimulate and inspire our audience.

article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202
article thumbnail

8 Marketing Insights for Your Growth

Chad Barr

It’s most likely your mindset that prevents you from reaching new people, creating new products, and reaching new heights. Their input will become the goldmine to shape your future direction and impact the products and services you create. The magic evolution of the creation of one video: Post it on YouTube.

article thumbnail

Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. Your videos on your video channel.