Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. First, be clear on who your ideal client is and what is their pain points.

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ConsultX

AUGUST 10, 2021

Our list of highly recommended books to help you succeed as a consultant. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. YouTube Video Summary: 3. YouTube Video Summary: 4. Step by step, Crush It!

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Chad Barr

DECEMBER 8, 2021

The magic evolution of the creation of one video: Post it on YouTube. Post it on your blog and invite them to join one of the offerings that your video refers to. Create shorter videos from the one created and post on social media with links to your main blog. Transcribe it and post on your blog and send as a newsletter.

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Women in Consulting

SEPTEMBER 22, 2017

So I gathered my courage and wrote my first book, Subscription Marketing. Here are three things I learned in the process of fulfilling this neglected, longtime ambition: Writing a book deepens your expertise. Most of my adult life, I thought that I had to be an undisputed expert in a topic before I could write a book about it.

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Johanna Rothman

APRIL 26, 2024

My 60 seconds of writing this week is from the writing book. This excerpt is from the speaking book. Video If you prefer, watch this on my YouTube channel. How Early Should You End Your Presentation? I aim to finish the formal part of my presentation ten to fifteen minutes before the scheduled end.

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Consulting Matters

JANUARY 27, 2022

Today, he is on my show to talk about his latest book, Back 9 Walking, which is undoubtedly his most powerful! In this book, he shares his reflections on mid-life through his experiences, which is exactly what makes a thought leader. Get the Back 9 Walking book at back9walking.com. Why you can't separate your life and business.

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Johanna Rothman

MARCH 29, 2024

My 60 Seconds is from the speaking book this week. The podcast is here: And the video is already on my YouTube channel. (I I realize you can tell the time of year and when I need a haircut from the videos, but I decided that's part of my “charm.”) This excerpt is from the speaking book.

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Chad Barr

JUNE 8, 2022

Use E mail and opt-in marketing to grow your lists and promote your offerings. Y ouTube is one of the most powerful platforms to host your videos as it has also become one of the most powerful search platforms. Get your copy of my latest new books available now on my Amazon’s author page. C onvert visitors to clients.

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Johanna Rothman

APRIL 5, 2024

My 60 seconds of Writing WIP is from the speaking book. This excerpt is from the speaking book. The Video And, so I don't have to remember, here's the video. After the little giggles or murmurs in response to that story, I ask people to put their hands up if they're supposed to multitask between at least two projects. .”

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Consulting Matters

JANUARY 19, 2023

You can book a call with me to make this happen at www.betsyjordyn.com/schedule. To chat about what's going on and to see if coaching is the right avenue for you, book a call here: [link] Connect on LinkedIn: [link] Lori Smith: For over 20 years, Lori has worked in complex, matrix organizations. Are you at risk?

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Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Related Tutorial Video: "Ideas to Spark your Website Copy Clarity". Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it.

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. Write a Book. Do you want to maximize your marketing time and results?

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Consulting Matters

FEBRUARY 10, 2022

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Next steps: Be you! Take time to reflect and trust your gut.

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Do It! Marketing

AUGUST 10, 2020

Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years? The post Marketing Plan? Marketing. No you do not. What kinds of to-do items might you tackle if you had the guidance, focus, and time? Don’t let that be you.

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Jerry Fletcher

MARCH 27, 2021

Joint appearance on a panel at a conference Joint interview by a media outlet Publish a case history or success story approved by the client Record a video testimonial from your client and put it on your website Invite your client to lunch with a prospect and allow him/her to present the particulars of the engagement. Losses count, too.

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Marketing Consulting Ethics Case Interview 75

Johanna Rothman

OCTOBER 10, 2023

How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Another of my favorites because I have permission from my subscribers to market to them. Books, but that's a much longer effort. I tend to promote my books on podcasts. But you don't need a book to go on a podcast.

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Intellectual Property Consulting McKinsey Video 85

Tsavo Neal

OCTOBER 19, 2017

In this video, you’ll learn how to maximize the effectiveness of your consulting website’s homepage “hero” section. The website and page examined in this video is the topmost section of Jonathan Start’s consulting website. View Slides ] Transcript. Welcome to Consulting Website Design 001: Homepage Hero.

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Consulting Matters

JUNE 16, 2022

How the ideal client archetype informs all of your marketing activities and changes how you FEEL about marketing. In my last video, I promised to share five things you needed to know about your ideal client last week. In this episode, you'll hear: Why you need an ideal client archetype to bring in the right clients and scale.

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Women in Consulting

SEPTEMBER 11, 2014

As content marketing explodes, so too, does the volume of noise. It has a very funny video that parodies the ‘awkward’ relationship between a vendor and customer by comparing it to a romantic one! Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. Consider a comic book or coloring book.

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Consulting Matters

AUGUST 4, 2022

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. If so, check out my services: [link].

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Buzzsprout

DECEMBER 27, 2023

Remote recording allows you to book guests that would be difficult to interview in person. It's simple to invite guests to a video call and hit record. Other video conferencing options: Google Hangouts Microsoft Teams Option #2. CONTENTS : Option #1. Zoom has apps for Macs, PCs, Apple iPhones, and Android.

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Consulting Matters

DECEMBER 7, 2023

The belief that you “should already know” how to launch a business, market yourself, land clients, and deliver results as a consultant or coach is a total myth. This is a common barrier when it comes to taking the leap from being an employee into full-time consulting or coaching business ownership. But here’s the thing.

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Chad Barr

NOVEMBER 15, 2023

” Video Testimonials : Encourage clients to submit short videos detailing their experiences and the impact of your collaboration and seize opportunities to capture such videos during your interactions with clients, bringing an authentic and engaging perspective to your shared journey.

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Johanna Rothman

APRIL 12, 2024

My podcast this week is from the speaking book. The podcast: The video: [link] The Transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s Writing WIP for April 12, 2024, where I read an excerpt of just a minute of some writing in progress. This excerpt is from the speaking book.

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Consulting Matters

MAY 5, 2022

Create a short article, social post, or video about the question you get asked all the time. And if you need help, book time with me. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link].

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Tsavo Neal

JANUARY 25, 2018

The consulting websites featured in this video are ethercycle.com and positivepathwaysconsulting.com. First of all, Ethercycle’s marketing is so well done (through their articles, podcast, resources, etc), that by the time their prospect comes to this page, their positioned in the mind of the prospect as that of the expert practitioner.

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Tsavo Neal

NOVEMBER 16, 2017

Again, the original is far more persuasive than how I removed it because who you work with and what people say about you is critical in your marketing as a consultant. . If any of you have read Robert Cialdini’s great book, Influence , you’ll know that Social Proof is one of the 6 principles of persuasion. Now the original.

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Video Consulting Study Examples 60

Tsavo Neal

NOVEMBER 2, 2017

In this video, you’ll learn how to use your lead magnet to generate leads using a “bar.” ” The website example used in this video is Markovitz Consulting. In this video, we’re looking at the website of a consultant named Daniel Markovitz of Markovitz Consulting. Slides ] Transcript. Action Step.

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Consulting Matters

DECEMBER 14, 2023

You look forward to 2024, because now you have a clear vision of what you need to do to finally start your dream consulting/coaching business, market yourself more effectively, land more of the right clients that you can make a difference with, or step up your influence and impact as a thought leader. Sound good to you?

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Johanna Rothman

JANUARY 5, 2024

I started this experiment to see if it would affect my content marketing. I learned I need more video content for it to have an effect. This excerpt is from the speaking book. But all the search engines often deliver videos in the results. I don’t have to like videos. Guess which video got more views?

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Chad Barr

MAY 31, 2017

I’ve said it before, and I’ll said it again: We’re on the cusp of being able to create truly unbelievable experiences for our customers through next-generation imagery, videos, 3-D, and virtual reality—or, what I like to call experiential marketing. And it’s not as far away as you might think.

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Marketing Video Software Examples 52

Chad Barr

AUGUST 26, 2020

I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.

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Consulting Matters

JUNE 1, 2023

Clark, a consultant and keynote speaker, teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game , Entrepreneurial You , Reinventing You and Stand Out , which was named the #1 Leadership Book of the Year by Inc.

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Consulting Matters

MAY 25, 2023

Learn more: [link] Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to. Ensure you're booked solid with clients you love.

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Chad Barr

DECEMBER 15, 2012

Put your videos on it. Be consistent and relentless in putting out free content through videos, blogs, newsletters, books, CDs, podcasts, webinars, teleseminars. Online marketing expert Chad Barr with Halina St James. Barr says we should stay current by packaging some of our material in video books.

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Kai Davis

JUNE 8, 2020

A reader writes in in reply to a previous daily letter and asks: Am I right that market research ( [link] ) is just a way to verify your positioning ( [link] )? Doesn’t positioning already include the things that you should uncover through market research? Therefore, shouldn’t you do market research first?

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Action Plan

APRIL 4, 2023

She read books and watched videos about Olympic divers as it was the most exciting thing in the world for her. And in-between coaching sessions she read more books and watched more videos. Question for you: Are you waiting for everything to be perfect before you start getting out there and marketing yourself?

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