Jerry Fletcher

SEPTEMBER 19, 2020

Or would you have imagined the explosion of meetings software that has occurred in the last six months? Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts.

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Management Consulted

DECEMBER 20, 2015

Today is an interesting book review on Start-Up Nation by Dan Senor and Saul Singer. This book is a fantastic summary of creative ideas, innovations, startup and entrepreneurial genius that have been churned up by Israel. 3 INTERESTING BOOK INSIGHTS. Buckle up for an exciting ride into Israel’s entrepreneurial history!

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The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. Usually, in an article like this, I would outline all the key ideas the author teaches in the book. That would only give you a reason NOT to get the book! He should know.

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Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. What will turn website visitors into discovery meetings and discovery meetings into signed contracts is speaking their language (not yours.). Most of these consultants and coaches love what they do. Go to Amazon.

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Women in Consulting

SEPTEMBER 22, 2017

So I gathered my courage and wrote my first book, Subscription Marketing. Here are three things I learned in the process of fulfilling this neglected, longtime ambition: Writing a book deepens your expertise. Most of my adult life, I thought that I had to be an undisputed expert in a topic before I could write a book about it.

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Management Consulted

JUNE 21, 2015

Today, we continue our series of book reviews with a look at E-Myth , an insightful book written by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). One helpful little feature of this book is the story of Sarah that runs through its core.

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The Fearless Marketer

MARCH 29, 2021

Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. Proactive marketing means reaching out and engaging prospective clients. Proactive marketing includes the following strategies. This is not cold calling.

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

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Management Consulted

JANUARY 11, 2015

If you want to submit a review on a book you’ve been reading, we’d love to hear from you! This is not just your normal business book about a company. This is a book about Starbucks, a company that has managed in the short time of its existence to change cultural and societal norms, and make a $5 cup of coffee normal.

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Consulting Matters

FEBRUARY 15, 2024

You’ll discover how you can make the most of your CURRENT client engagements and use your success stories to effortlessly meet your next clients. He's the author of a bunch of books and he's worked with world-class companies like Apple and Subaru and so many more and he's a fan of Campbell's Heroes Journey.

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The Fearless Marketer

JANUARY 20, 2020

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings. More Meetings = More Clients. But what do you actually say in such a meeting that will move things forward and lead to more valuable connections?

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ConsultX

AUGUST 10, 2021

Our list of highly recommended books to help you succeed as a consultant. You can meet the challenges, reclaim your life, and grow your business at the same time. By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. But take heart!

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Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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Consulting Success

APRIL 18, 2017

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. In fact, there are only five key stages to track your consulting firm’s marketing. ” I asked.

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Rod Burkert

OCTOBER 9, 2019

On to this week: It’s been said that having a book is the new business card. But what would we write a book about … what topic? All of them have written a book … multiple books, actually. Why write a book. In his interview, Ron stated: “Once you write the book you become the expert.”. This is what we do!

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Jerry Fletcher

MARCH 13, 2021

I was fortunate enough to meet Tony Simons of Cornell University just as his book, The Integrity Dividend was being published. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. The bottom line. See Jerry’s new speaker demo reel.

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Jerry Fletcher

SEPTEMBER 5, 2020

A transgender woman encounters a meeting planner on an airplane looking for someone to do a keynote at an upcoming company meeting with diversity as the primary takeaway. The founder of a world class direct marketing agency diagrammed on a napkin the difference between Brand and Direct. Then he wrote a book about it.

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The Fearless Marketer

JUNE 24, 2019

Thereafter, I’ll follow-up the same day or following day to book an appointment to have a marketing conversation, where I try to identify the challenges the prospect is having. The marketing approach needs to be very direct. But all of those are true no matter how you market your services, right? Cheers, Robert.

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The Fearless Marketer

AUGUST 12, 2019

Apparently, she was the author of several books and ran a radio show part-time. And she was highly entrepreneurial, wanting to know how to market her books more effectively. And like most entrepreneurial nuns, she also got stuck in her marketing, not knowing what to do next. Meet business people. Cheers, Robert.

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. Write a Book. You are not selling widgets for low prices. Up-sell Existing Clients.

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Emerson Consulting Group

JANUARY 10, 2019

Most days we CEOs are caught up fighting fires, initializing paperwork, running to and from meetings and, well, running, running, running. So why would any self-respecting chief executive choose to jump into an even deeper time and energy suck like the prospect of writing a book? What good would it do you? Why should your company care?

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Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

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Johanna Rothman

OCTOBER 10, 2023

How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Another of my favorites because I have permission from my subscribers to market to them. Books, but that's a much longer effort. I tend to promote my books on podcasts. But you don't need a book to go on a podcast.

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The Fearless Marketer

OCTOBER 29, 2018

Another common answer is, “more time to fit marketing activities into my schedule.”. And he just came out with his first book, Atomic Habits, which is fantastic. Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits.

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The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Tom Spencer

OCTOBER 13, 2023

In the previous article , we looked at how banks make money and how they must meet capital requirements. It’s also important to note that TSR is influenced by various factors beyond a bank’s direct control, such as market conditions, industry trends, and investor sentiment. We will examine each in turn.

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The Fearless Marketer

JUNE 10, 2019

It would be nice to think that there’s a secret strategy for implementing your marketing both successfully and consistently. Yes, there are marketing systems and methodologies. But there is no perfect system for marketing success (or any kind of success, for that matter). The map or plan to do this seems simple enough.

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The Fearless Marketer

JULY 9, 2018

In your marketing, you need to start going ALL IN if you really want to attract more of your ideal clients. But he was only speaking sporadically and not putting much effort into getting booked. “If If you want to get booked for more talks, you need to go ALL IN,” I told him. “If That’s why marketing has always come easy to me.

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Consulting Matters

MAY 25, 2023

Learn more: [link] Join this action-learning mastermind community for proven consulting/coaching marketing & sales strategies, time-saving tools, easy-to-follow templates, revenue-generating copywriting skills and community support to. Ensure you're booked solid with clients you love.

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Action Plan

JULY 10, 2023

I recently found a book in my Kindle Library called “ How Clients Buy ” by Tom McMakin and Doug Fletcher. I had bought and downloaded the book in 2020 but neglected to get around to reading it. One of the very best books I’ve encountered on marketing and selling professional services. Well, I‘m glad I finally did!

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Seth Godin Blog

NOVEMBER 13, 2018

Today is launch day for my new book. And the Financial Times picked it one of November’s books of the month. You’ll find a cohort of fascinating and generous people there, and my hope is that if you’re an eager contributor to the party, you’ll find that it’s even worth more than the cost of the book itself. Sign up here.

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Chad Barr

DECEMBER 28, 2022

Meeting interesting and thought-provoking individuals. Raising the bar with technology, socials media and web presence (strategy, content, marketing). Get your copy of my latest new books available now on my Amazon’s author page. Relationships, friendships, and family. Embracing new developmental experiences.

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Johanna Rothman

NOVEMBER 28, 2023

The reply: Spend five hours a month in meetings (roughly an hour each week). For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. I said this in the Successful Indepentent Consulting book : People die of exposure—both hot and cold. Write a new, unique column each month.

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Action Plan

APRIL 24, 2023

This weekend I bought an excellent book I wanted to recommend to anyone who is working to get out there as a self-employed professional. Holiday has achieved something very rare: becoming a bestselling author of books on stoic philosophy! Marketing and selling your professional services is not rocket science. Like John F.

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Consulting Matters

JANUARY 20, 2020

You don't have to become a subcontractor to another consultant or coach that has mastered marketing more than you have. Whose team you are excited about meeting with. 3 Forget Marketing Tactics - Set up a Marketing System that Acts as your 24/7 Client Acquisition Machine. Otherwise, no way. Offering a free consult. #4

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

But make sure to catch up with me and the folks at Booking Protect. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer. One big failure I see in branding and marketing is too much change. To the Tickets!

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Tom Spencer

SEPTEMBER 27, 2015

How do people decide which online university will meet their needs? Social proof” is a key concept in neuro-marketing, the fusion of neurology, psychology and marketing. Sarah is a small business owner, and is currently learning about marketing using the internet. This is a guest post from Sarah Smith.

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