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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.)

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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways.

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Manage Your Intellectual Property

Johanna Rothman

When we manage product development for organizations, we work for hire. The company hires you, pays you a wage, and in return, your intellectual property belongs to them. While “one person” may have had the original idea, we need many people to refine the idea and bring that product to market.

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How to Become a Go-To Person Within a Consulting Firm

Steve Shu Consulting

Play a key role in developing new intellectual property or approaches for the firm. Publish articles in a focused area or practice (aka marketing). Although it depends on your firm, consider writing articles, whitepapers, or books. This goes a long way in consulting circles.

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Business Book Review: Lords of Strategy

Management Consulted

We’re starting a series of guest posts offered by staff, readers and interns that are reviews of books we think are helpful for those interested in consulting (specifically) and business (in general). If you want to submit a review on a book you’ve been reading, follow the same format, target 600+ words and send it over by email!

Strategy 139
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16 Best Practices for a Successful Email Marketing Strategy

Chad Barr

I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.

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What Writers Can Do About Intended Plagiarism, Part 3

Johanna Rothman

What about a book? Plagiarism of Your Entire Book. Until I started to write books, I had no idea how many people would steal the content of my books. Some reasons are: Putting a book on a torrent site “isn't really stealing.” I spent time writing these books. Why Leave a Book on a Torrent Site.