Steve Shu Consulting

JUNE 25, 2017

Play a key role in developing new intellectual property or approaches for the firm. Publish articles in a focused area or practice (aka marketing). Although it depends on your firm, consider writing articles, whitepapers, or books. This goes a long way in consulting circles.

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Consulting Matters

FEBRUARY 10, 2022

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. Why you need to develop intellectual property through content development. Book a time with me to clarify your brand position and operate in your unique strengths, just like Jared.

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Jerry Fletcher

SEPTEMBER 19, 2020

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. It’s great until it isn’t.

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Management Consulted

DECEMBER 23, 2013

We’re starting a series of guest posts offered by staff, readers and interns that are reviews of books we think are helpful for those interested in consulting (specifically) and business (in general). If you want to submit a review on a book you’ve been reading, follow the same format, target 600+ words and send it over by email!

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Chad Barr

AUGUST 26, 2020

I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.

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Chad Barr

JUNE 5, 2019

My definition of web presence is the confluence of your Strategy, Content and Marketing Initiatives. Implement effective marketing initiatives. Evaluate and evolve your digital empire, which is the manifestation of your intellectual property in various media formats and platforms. Rebrand your company and its messaging.

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Johanna Rothman

NOVEMBER 6, 2020

What about a book? Plagiarism of Your Entire Book. Until I started to write books, I had no idea how many people would steal the content of my books. Some reasons are: Putting a book on a torrent site “isn't really stealing.” I spent time writing these books. Why Leave a Book on a Torrent Site.

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Chad Barr

JANUARY 2, 2019

Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. It could be online courses, books, webinars, even access to you.

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Tsavo Neal

APRIL 29, 2021

One way he does this is through his book, Back Mechanic. In Back Mechanic , he distills the essentials of how to fix your back into a book format. The process he takes his patients through in his $1000 assessment can be found in the book. Do you know what Dr. McGill said about his book, Back Mechanic ? And it costs $35.

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Chad Barr

MARCH 13, 2019

I am also excited to share with you that my new book: Transformation Visuals® to Power Your Success – Thought-Provoking Graphics to Turbocharge Your Business is now available on Amazon, Kindle and iBooks. A collection of articles become your workshop, books, webinars and products. I hope you get your own copy today.

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Chad Barr

JULY 31, 2019

I’ve defined your web presence as the confluence of your strategy, content and marketing initiatives. Markets: Are you focusing on one vertical market or multiples? What new markets should you penetrate a year from now? And are there markets you should consider abandoning? Is Your Brand Protected?

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Chad Barr

JULY 12, 2016

First of all, I’m thrilled to announce the debut of three new books that together encapsulate my most valuable advice about web strategy. I wanted to create a series of books that encompassed the best gems of wisdom and knowledge that I could possibly share with my audience. Soon, the project took on a life of it’s own.

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Chad Barr

JULY 31, 2011

Here is a partial list, from my new upcoming book, of five marketing master practices that I see quite often: 1. Leveraging your sites and technology to increase your credibility. 3. Recognizing that your site is the ultimate repository of your remarkable intellectual property. © Chad Barr 2011.

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Chad Barr

FEBRUARY 8, 2017

This would then become a powerful value to your existing clients but also a dominant marketing leverage point that you may communicate with your prospective clients. Identify your powerful intellectual property and go create your new concierge service. Once created, market and leverage effectively.

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Chad Barr

JULY 18, 2018

Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

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Chad Barr

APRIL 2, 2012

I am thrilled to share with you that my new book Million Dollar Web Presence – Leverage the web to build your brand and transform your business , which I co-authored with my friend, colleague and partner, Dr. Alan Weiss. is out and available at your local book stores, Amazon , my site and Alan’s. This book is different.

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Chad Barr

FEBRUARY 14, 2018

Collaboration – Approach others to develop new intellectual property with you and record, promote and market on your mutual channels. Get your copy of my latest new books available now on my Amazon’s author page. Repurpose – You probably already have great older hidden treasure hidden on your site.

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Chad Barr

AUGUST 15, 2012

You create intellectual property, which generates credibility, which creates prospect interaction, which gains trust, which produces new business, from which you can generate new intellectual property. Bounce factors,” such as books or online forums, allow your buyers to accelerate their relationships with you.

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Tom Spencer

MARCH 16, 2014

In 1967, Harvard Professor Francis Aguilar wrote a book entitled “Scanning the Business Environment” in which he identified four important factors – Economic, Technical, Political, and Social – that a business can use to better understand the big picture. Availability of credit (consider also the liquidity and depth of the credit markets).

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Chad Barr

SEPTEMBER 21, 2008

Although it depends on your industry, below are my top seven effective marketing choices: 1. Publish your intellectual property in print and the web and often. Publish a book. The post Top 7 Effective Marketing Methods appeared first on The Chad Barr Group. Public speaking and/or speaking in webinars.

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Chad Barr

NOVEMBER 28, 2018

Whether you run a small services company or a large corporation, the puzzle pieces are the same: strategizing, marketing branding, socializing, publishing and monetizing. Marketing: If strategy is the heart of web domination, then marketing is the oxygen flow. Branding: Branding is the creative cousin of marketing.

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Tsavo Neal

SEPTEMBER 4, 2020

If you’re looking for my favorite way to get traffic — content marketing with SEO — check out my answer here ). There are also some other emerging fantastic options like SwifSite.io , which come with marketing and sales tools built into the platform. With books. With intellectual property. You can’t skip this step.

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Chad Barr

FEBRUARY 17, 2014

Stop using others’ intellectual property (IP) and keep developing your own unique IP. Focus on marketing activities and writing new books. Delegate all that’s possible with clear outcomes and consequences. Constantly create new products and services for your clients. Bring in other rainmakers.

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Chad Barr

JANUARY 21, 2014

Many I meet struggle with how to leverage their books, referrals and networking events for increased success. Your web presence is one of the key manifestations of your intellectual property (IP). They ALL impact our credibility and success. Show me your web presence and I will quickly tell you what your IP looks like.

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Chad Barr

JANUARY 8, 2012

Your site is only one marketing component (out of many) to support your overall strategy. The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectual property or blog talk radio and such platforms. What is your marketing plan?

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Chad Barr

OCTOBER 22, 2014

Market themselves effectively. Show intellectual curiosity and openness. Have published multiple book. Develop intellectual property constantly. Quickly synthesize and articulate their point of view. Are charismatic. Are pragmatic. Don’t seek validation. Embrace speed. Are seen and heard publicly.

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Chad Barr

JANUARY 18, 2017

Launch and market the product. Expanding intellectual property and content creation. Get your copy of my latest new books available now on my Amazon’s author page. Your three major initiatives are… Finalize and create the video scripts for my new online digital empire creation product.

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Rod Burkert

NOVEMBER 12, 2019

If you have a group you want to educate and market to or a product or service you want to promote and sell to, webinars are the best way to reach them. I set a goal to read 26 books in 2019. In case you missed last week: Thinking of hosting your own webinars? Here are 7 things you must consider. And if you’re new here, welcome aboard.

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Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.

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Chad Barr

AUGUST 6, 2014

Publishing – This includes all aspects that present our intellectual property to the world. My Book – Has been instrumental in creating additional credibility to bring new clients to us and open up new markets. Speaking – Allows me to engage my target audience with powerful ideas and intrigue them to contact us for help.

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Rod Burkert

JANUARY 15, 2019

A sincere “Thank you” to the people who purchased my 2019 BVFLS Practice Development Marketing Plan. Every quarter requires fresh content, but we can charge whatever the market will bear. My 2019 marketing plan was my first attempt at a 1:many digital product. It took me a few hours to create, design, and market.

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Chad Barr

OCTOBER 23, 2011

” When writing a book, the most important part of that book is the conclusion. Develop a vast amount of intellectual property that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Otherwise, you have a quality problem and not a marketing problem!

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Chad Barr

NOVEMBER 23, 2009

We met in the mornings, discussed business, best practices, intellectual properties and ideas to improve our lives and businesses. When developing my marketing content, make sure it focuses on current times and my client challenges. When promoting a book, offer an autograph option for extra charge. Productize my business.

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Tom Spencer

OCTOBER 4, 2011

AECOM is a leader in providing fully integrated professional, technical and management support services for a broad range of markets. Definitions. Helpful Links. List of economic consulting firms in Hong Kong 2011. by Tom Spencer on October 4, 2011 · 1 comment  ·  Image Source. in Management Consulting. FTI Consulting.

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Management Consulted

JULY 3, 2016

As a world-renowned economic theorist and thought leader, White was also a prolific writer with over 100 published books and papers to his name. Bates White has been a dominant market leader in asbestos litigation and valuation as well as in False Claims Act litigation. Intellectual Property. Practice Areas. Career Path.

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Rod Burkert

MAY 23, 2018

I hope our last conversation about resetting your marketing plan causes you take a hard look at yours. The marketing strategies and tactics that got you to where you are today are not likely going to get you to where you need to be tomorrow. I got this idea from Forbes contributor Pia Silva and her book, Badass Your Brand.

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Rod Burkert

JUNE 20, 2018

Here is one definition from a Forbes.com article that I like: Business development is the creation of long-term value for an organization from customers, markets, and relationships. 1 – Marketing is where you show up. And you can’t show up when you have the time – marketing that works is done consistently and persistently. #2

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