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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? In this article, I will share three tips for startup success.

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It’s my birthday and I got you a gift (The Complete Independent Consulting Manual)

Kai Davis

You can download the book in epub, mobi, and PDF with all 25 articles from 12 authors and watch the six expert roundtable videos on YouTube with almost five hours of content. With 25 articles from 12 different authors and six roundtable video panels, this is packed with actionable information. All for free. No email opt-in required. ?

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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all.

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Sales Reps, Stop Asking Leading Questions

Harvard Business

Most executives recognize a need for their sales team to act as consultants and sell “solutions.” ” But many CEOs would be shocked at how poorly their sales teams execute on the strategy of consultative selling. I’ve sat through many sales calls like this, and trust me it isn’t pretty.

Sales 41
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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

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Diversify and Create Multiple Income Streams as a Consultant with Dorie Clark: Podcast #11

Consulting Success

At this time, your business may be over weighted with sales activity, but this effort is essential to later success. The early work that you put into sales will buy you more time later to focus on marketing. Shifting your ratios toward marketing, and away from sales, will help you achieve a greater long-term benefit.