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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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The Lockdown Unlocks Real Work

Markovitz Consulting

According to BCG’s analysis , productivity at companies that have shifted to remote work has increased between 15% and 40%. Low-value travel? The sales, marketing, product, and customer service teams were stuck at the 11th hour (well, the 12th hour, actually) adjusting for the CEO’s violation of structure. Long commutes?

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

While electric vehicles are already replacing conventional automobiles, no electric aircraft is ready for large scale commercial production that can usher in a sustainable revolution in aerospace. Sub-orbital travel, popularized in 2021 by Jeff Bezos, Richard Branson, and Elon Musk, is projected to become a $3.5

Trends 88
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Sales Reps, Stop Asking Leading Questions

Harvard Business

Most executives recognize a need for their sales team to act as consultants and sell “solutions.” ” But many CEOs would be shocked at how poorly their sales teams execute on the strategy of consultative selling. I’ve sat through many sales calls like this, and trust me it isn’t pretty.

Sales 50
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100 Small Business Ideas To Get You Started

Business Consulting Agency

For example, selling a product that you need to manufacture will be more costly than providing a service potentially. Commission-Only Sales Business. Affiliate Sales and Marketing. Travel Consultant. Sell Handmade Products on Etsy. eBay Sales Business. Licensed Product Distributor. Virtual Assistant.