Brimstone Consulting
JANUARY 13, 2023
Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. Compliance with rules and regulations at the local, state, federal, and international levels has already begun and will continue to impact corporate strategy. If not, should it?
The Fearless Marketer
AUGUST 20, 2018
Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.
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Tom Spencer
JUNE 6, 2020
It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Designing an optimal channel distribution strategy (e.g. Informing your approach to the market. campaign optimization).
Harvard Business
MARCH 21, 2018
If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. /Getty Images. Maslow sought to map the psychological needs of humans and their motivations.
Harvard Business
NOVEMBER 22, 2017
For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?
1 to 1
JULY 29, 2022
Insights into what customers want and need are more important than ever as the economy and market conditions change. One of the ways that his company is improving its customer experience, particularly in the digital space, is by providing greater personalization through automation and marketing analytics, according to Lee.
Harvard Business
AUGUST 4, 2017
To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. Use the right digital channels.
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