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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103
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[Reader Question] Start as a generalist or niche down?

Kai Davis

The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’. This helps you go from from ‘all possible markets/niches’ to ‘a small set of possibilities’).

Apparel 40
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[Reader Question] Start as a generalist or niche down?

Kai Davis

.” The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’ Where do you spend your time? appeared first on ??

Apparel 40
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. TTEC identified the top reasons (intents) customers contact companies across different industries for customer support. Businesses are eager to unlock insights that can help them adapt to change and reengage customers.

Data 29
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How Chinese Companies Disrupt Through Business Model Innovation

Harvard Business

For some industries in the West, this question appears a bit ridiculous. The American textile and apparel industries, for example, will tell you that the evidence can be found in the blood on the floor — their blood, on what used to be their floor. But despite all the pain they have experienced, these industries are wrong.

Company 36
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December Retail Sales Negative; Other Economic Data Horrid

MishTalk

Apparel was a standout, down 0.9%. The Beige Book yesterday warned us about weak apparel sales which in this report fell a very steep 0.9 Empire State Manufacturing was shockingly bad as was industrial production. The surprise here is that nobody blamed the weather. Retail sales proved disappointing in December, down 0.1

Retail 28