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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. Microsoft intimately knows what business people in specific industries need to succeed.

Apparel 103
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[Reader Question] Start as a generalist or niche down?

Kai Davis

The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’. This helps you go from from ‘all possible markets/niches’ to ‘a small set of possibilities’).

Apparel 40
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[Reader Question] Start as a generalist or niche down?

Kai Davis

.” The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’ Where do you spend your time? appeared first on ??

Apparel 40
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. TTEC identified the top reasons (intents) customers contact companies across different industries for customer support. Businesses are eager to unlock insights that can help them adapt to change and reengage customers.

Data 29
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How Chinese Companies Disrupt Through Business Model Innovation

Harvard Business

For some industries in the West, this question appears a bit ridiculous. The American textile and apparel industries, for example, will tell you that the evidence can be found in the blood on the floor — their blood, on what used to be their floor. But despite all the pain they have experienced, these industries are wrong.

Company 35
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Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. Data-Driven Marketing.