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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

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December Retail Sales Negative; Other Economic Data Horrid

MishTalk

Despite glowing reports of last minute Christmas sales, none of which I believed, December retail sales are best described as awful. Apparel was a standout, down 0.9%. Retail sales proved disappointing in December, down 0.1 Retail sales proved disappointing in December, down 0.1 Ex-auto sales also fell 0.1

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Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. Data-Driven Marketing.

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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?

MishTalk

Bhatia, head of the enterprise business at television maker Videocon Industries, said in an August 21 interview. Indian shoppers are not only cutting back on big-ticket purchases such as refrigerators, TVs or expensive branded apparel but even staples including soaps, ketchup and cosmetics. There''s theory and then there''s practice.

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Catalyzing Retail Success To Capture Market Share

Business Consulting Agency

Strategic investments in digital marketing have emerged as a cornerstone for retail brands, presenting unparalleled opportunities for expanding market share, amplifying sales, attracting a wider customer base, and ultimately, maximizing profits. Catalyzing retail success to capture market share with expert assistance.

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Black and Blue Friday Coming Up

MishTalk

Appliances, entertainment items, infant products and hardware showed narrowing discounts, MarketTrak reported, while promotions for apparel, toys and electronics were getting bigger. Kurt Jetta, head of retail industry researcher TABS Group, found the discounts underwhelming. The Reuters/Ipsos survey of 4,639 adults from Nov.

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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. The intense competition on pricing that pervades many industries makes consumer perception more important than ever.

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