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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. The intense competition on pricing that pervades many industries makes consumer perception more important than ever.

Retail 49
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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

” Little did they know that the business they founded, Vineyard Vines, would become a darling of the fashion industry and a household brand name around the country. ” Of course, this type of real-time, one-to-one marketing is easier said than done. .” Data-Driven Marketing. Insight Center. Sponsored by Google.

Retail 29
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Learning from Big Companies.

Apparel 82