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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. What problems do customers actually have?

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

Southwest Airlines: Southwest Airlines is known for its strong commitment to servant leadership. As a result, the airline has consistently ranked high in customer satisfaction and employee engagement. The Container Store offers its employees competitive pay and benefits, as well as a strong focus on training and development.

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Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. There is an ever-growing need for your team to conduct a risk assessment prior to the launch of any marketing or promotional communication.

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How Companies Can Champion Sustainable Development

Harvard Business

Given political climates around the world and a new wariness around international cooperation, the private sector could find itself in the hot seat: trying to pick up the slack on big issues from climate change to sustainable development. The problem is that the private sector is not easily organized to create or bolster public goods.

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Mergers & Acquisitions: Strategy

Tom Spencer

MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. The ‘bargain price’ rationale is also rare since the acquirer typically has to pay target shareholders a takeover premium in addition to the target’s current market price.

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8 Reasons that May Cause You to Loose Customers

Tom Spencer

Few people are in the habit of looking for a gap in the market or trying to identify an unsatisfied need. From airlines to banks we experience this all the time. For example, a top airline, Emirates, does not have a clear policy on whether backpacks are included separately in cabin baggage or not. Image: Pexels.

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