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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. The post United Airlines, What Were You Thinking?

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Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. How big is the market? What market share does the competition have?

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Consolidation in Europe’s Airline Industry

BCG

Over the past 15 years, Europe’s full-service airlines have flown through turbulent skies as they generally failed to adapt to an increasingly price-competitive short-haul market. The financial, regulatory, and political barriers to various strategic scenarios will determine the exact nature of each airline’s options.

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Herb Kelleher Is My Generosity Marketing Co-Pilot

Henry DeVries

Generosity is the killer app of marketing. And no one personified generosity marketing better than the late Herb Kelleher, the man who used the strategy to build Southwest Airlines into one of the most profitable and admired airlines.

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Entering a New Market

Tom Spencer

Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? What is your recommendation?

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Airlines Like United Can Underpay Bumped Passengers Because of a Government Rule

Harvard Business

By now, many of us have viewed the disturbing video of a bloodied man being dragged off of United Airlines flight 3411 from Chicago to Louisville on Sunday. This incident has thrust the common airline practice of overbooking into the spotlight. This helps the airline keep fares lower and provide more flexibility to passengers.