Tom Spencer

FEBRUARY 16, 2024

Additionally, good leadership also involves retaining accountability for project results and managing client relationships — all clients, after all, would want to work with consultants who can meet expectations. The project leader or engagement manager might spearhead the problem definition process and assign entire sub-problems to the team.

Consulting 78

Consulting Leadership Financial Data 78

Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 39

Sales B2B Tools Software 39

Tom Spencer

MARCH 21, 2020

Successful startups grow by building a product or service that meets the needs of customers. Over time, the executives get so engrossed in running the day to day operations of the business that they forget that the purpose of the business is to serve it’s customers. You are not transparent or operate in bad faith.

Banking 88

Banking Airlines Insurance Insurance 88

Tom Spencer

MARCH 21, 2020

Successful startups grow by building a product or service that meets the needs of customers. Over time, the executives get so engrossed in running the day to day operations of the business that they forget that the purpose of the business is to serve it’s customers. You are not transparent or operate in bad faith.

Banking 78

Banking Airlines Insurance Insurance 78

Harvard Business

MAY 18, 2018

The second problem: Movie theater operators don’t want MoviePass to succeed because they fear its model will permanently devalue ticket prices. The third problem: Although MoviePass touts its potential as a platform or advertising business, there is no clear definition of what that would look like or when it could happen.

How To 28

How To Advertising Operations Sales 28

Jerry Fletcher

SEPTEMBER 5, 2020

She already operates on one of the basic principles she will need to be successful: Trust but Verify. A transgender woman encounters a meeting planner on an airplane looking for someone to do a keynote at an upcoming company meeting with diversity as the primary takeaway. She responded to the question, “What do you do?”

Marketing 59

Marketing Consulting Resumes Interviews 59

Emerson Consulting Group

APRIL 4, 2019

While advertising can do the same thing, that can be quite expensive while provoking skepticism vs. buy-in. Published articles are high-level sales tools. Retirement benefits thoughtleader Dan Cassidy makes it a practice to show up at every sales meeting with a briefcase filled with reprints of his many published articles.

Journal 40

Journal Case Interview Conference Meeting 40

Harvard Business

JUNE 10, 2016

Often, this is because they’ve been founded by technologists, and sales is not an area of expertise. So sales doesn’t become a focus of attention until cash starts to burn. Should we bundle maintenance and other services into our sales approach, or sell them separately? What about pricing? The list goes on.

Marketing 28

Marketing Software Sales Enterprise 28

Harvard Business

APRIL 12, 2017

The company’s stock lost hundreds of millions of market cap , but the damage to the brand (and future sales) may be far higher. The incident, along with some other recent brand missteps, highlight some basic realities about the world companies operate in today. Three themes seem critical. Many knew the ad was tone-deaf.

Airlines 46

Airlines Video Operations Policies 46

Harvard Business

JUNE 12, 2018

Telecom operators often provide the backbone communication networks required to run systems and applications. In other cases, smart city projects present opportunities to generate advertising revenue and branding. Digital natives such as Didi and Uber are operating customer-facing mobility platforms in cities around the world.

Company 33

Company Real Estate Government Transportation 33

Harvard Business

AUGUST 3, 2018

It failed to meet its revenue and subscriber growth targets. Investors, therefore, look not just for reported revenues but for drivers behind the revenues, especially because digital companies’ operating activities often differ from their revenue-generating activities. What caused this slump?

Financial 28

Financial Report Company Metrics 28

Harvard Business

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. Let’s look at each of these.

Nonprofit 33

Nonprofit Wireless Training Training 33

Management Consulted

OCTOBER 3, 2012

While I was working with them, the focus of my PhD gradually shifted toward how economic integration and various factors (domestic, international, political, economic) have impacted Japanese companies’ corporate strategy and operations over the past couple of decades. That’s how I become interested in consulting.”

Consulting 204

Consulting Case Interview Interviews Engineering 204

Consulting Matters

APRIL 24, 2020

I’m not a strict operator. The majority of my successes in my career have been in getting those two groups to kind of talk together and to take the engineering vision, and kind of bound it with the operational limitation, and make sure everybody is on the same page. Sometimes it’s not operational capacity.

Interviews 156

Interviews Company Marketing Operations 156

Harvard Business

MARCH 6, 2018

Doing so has a direct influence on how organizations run their business, how they can create new revenue streams, how they can re-imagine their products and services, how they can increase operational efficiencies, redefine their workforce, and much more. Did our advertisement spend meet its objectives?

Software 28

Software Data Accenture Engineering 28

Harvard Business

SEPTEMBER 8, 2017

These efforts have enabled operational efficiencies, cost reductions, and greater agility, preparing companies for the next phase of digital transformation: driving growth. This is a break from the traditional paths of finance, sales, and operations to the top spot. Over: CMOs take over new responsibilities. ” 4.

Enterprise 28

Enterprise Sports Marketing Software 28

CaseInterview.com

DECEMBER 7, 2022

For example, special forces often conduct operations at night, in the dark, using the element of surprise. Here are a few: Personal Reputation If people trust you before they ever meet you in person, you have an enormous advantage. Strong relationships also get you referrals — also known as revenue with little to no cost of sales.

McKinsey 59

McKinsey Sales Operations Industry 59

Tsavo Neal

JANUARY 25, 2018

Online Advertising. Online Advertising. LinkedIn advertising. The publication’s need to get maximum advertiser “bang” for the “buck” it spends on printing and mailing each print issue, means that only the most qualified readers actually get a printed copy. Speaking Engagements. Outbound Phone Marketing. Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

1 to 1

JUNE 11, 2013

Meet the Editors. Sales Effectiveness. Sales Effectiveness. Sales & Marketing Effectiveness. One mobile carrier -- Greek mobile telecommunications operator COSMOTE - is succeeding at retaining customers by personalizing offers to its customers across all of the touchpoints that they use. Meet the Editors.

Telecommunications 44

Telecommunications Media Advertising Trends 44

1 to 1

JUNE 13, 2013

Meet the Editors. Sales Effectiveness. Sales Effectiveness. Sales & Marketing Effectiveness. In order to achieve this objective, in 2010 the company embarked on an ambitious project to optimize the utilization of every sales opportunity and at the same time promote customer care through an improved service quality.

Media 40

Media Advertising Trends Sales 40

Harvard Business

DECEMBER 14, 2016

Tap women to power sales. With its Shakti initiative, Hindustan Unilever Limited (HUL) pioneered the concept of training local women as rural sales agents who sell Unilever products door to door in their communities. Nielsen has estimated they account for 36% of the country’s fast-moving consumer goods sales.

Marketing 28

Marketing Sales Productivity Development 28

1 to 1

JUNE 11, 2013

Meet the Editors. Sales Effectiveness. Sales Effectiveness. Sales & Marketing Effectiveness. Meet the Editors. Sales Effectiveness. Search. ); 1to1 Magazine. Weekly Digest. Infographics. Gartner | 1to1 Awards. Customer Champions. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy.

Media 37

Media Advertising Trends Video 37

Harvard Business

JUNE 3, 2016

But they hoped that the benefits would extend far beyond this objective — that the project would introduce the Opera staff to new ways of thinking that offered the potential to fundamentally change how it operated. The challenge of experimenting at an organization committed to perfection. The SFO project began in January 2015.

Groups 28

Groups Exercises Culture Video 28

Confessions of a Consultant

OCTOBER 1, 2017

To survive, they require significant support including rewards that reinforce teamwork, an effective meeting/communications structure and a supportive culture. and 90%+ will tell you ‘Advertising’, ‘Marketing’ & ‘R&D’. ”

 That’s Advertising. That’s a Sales Rep. Let everyone ‘wear a white coat’.

Energy 40

Energy System Advertising Management 40