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Seven Digital Marketing Trends For 2021

Henry DeVries

From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. The global pandemic had an impact on every business.

Trends 142
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Ten Marketing Predictions For 2021

Henry DeVries

But what do marketing thought leaders predict for 2021? Nobody could have predicted the poop show that was 2020.

Marketing 113
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Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. That type of planning is OUT.

Exercises 156
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Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? If 2020 has taught us anything, we don't always have control over all the things we put into typical annual plans, complete with SMART goals and actionable strategies. That type of planning is OUT.

Exercises 156
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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

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Schedule Your Marketing Strategy Planning For Second Half Of Year

Henry DeVries

Business is the game worth playing, and how is your game going as we approach halftime of 2021? If you want to attract high-paying clients, now is the time to plan for a great second half of the year.

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Foundations of Successful Brand Strategy

Wakeman Consulting Group: Dave's Blog

I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s this page. Bookmark this spot!

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.