Remove 2014 Remove Efficiency Remove Marketing Remove Productivity
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How to Solve Your Talent Challenge (Creatively)

Organizational Talent Consulting

Recently economists have connected what is now labeled Quiet Quitting to a fall in US labor productivity output. Like me, you may have first learned about this company from their marketing campaign: "We don't make a lot of the products you buy. We make a lot of the products you buy better.". References. BASF at a glance.

Talent 52
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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 28
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Breaking down the M&A Case Study

Tom Spencer

The market. The first area consultants typically analyze in M&A cases is the market. This is extremely important because a big part of the success or failure of the acquisition will depend on broader market dynamics. How big is the market? How profitable is the market? How heavily regulated is the market?

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Walk the line: faith rewarded in the energy sector—for now

The Source

The market grew 6% over 2014, even with oil prices faltering towards the end of the year, and looks set to grow 3% in 2015 despite a prolonged period of depressed prices. Another is that the turmoil has created plenty of work around cost cutting and efficiency.

Energy 45
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A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. trillion in 2014. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors.

ROI 28
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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business

Our products work with apps or without apps. In 2014, Gartner Research, creator of the Hype Cycle for the Internet of Things, predicted that a “typical family home” could hold up to 500 smart objects by 2022. In our minds, the whole package was a tremendous leap forward in terms of efficiency, convenience, and comfort.

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How a Flex-Time Program at MIT Improved Productivity, Resilience, and Trust

Harvard Business

In today’s increasingly competitive hiring market, organizations need to think differently about how to attract new employees and retain existing ones. Our flex-time program also delivers financial gain for us in the form of increased productivity, regardless of the weather. Laura Schneider for HBR. Monique Valcour.