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Navigating a Downturn: Strategies for Business Resilience

Tom Spencer

Although it is fairly common for a successful business to generate 80% of its profits from 20% of its products, relying heavily on a small number of products, services, or markets exposes a business to significant risk. As a result, companies should actively explore emerging technologies that could provide a competitive edge in the market.

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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 202
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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

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Great Depression 2020?

CaseInterview.com

For context, I asked this exact same question in October 2008 at the start of the Great Recession. Now, let me elaborate on why, despite coronavirus, a drastic drop in many consumer sectors, and stock market values plummeting, I don’t think we will have another Great Depression. We were extremely close to a great depression in 2008.

Banking 119
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Hedge Funds: Purpose, Business Model, and Strategies

Tom Spencer

Hedge funds have gained increased attention over the years, with their involvement in financial markets drawing interest from investors, media, and the general public. This relative lack of regulation allows hedge fund managers to implement complex investment strategies and respond quickly to market opportunities.

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Tesla: Leading the Charge Toward Sustainability

Tom Spencer

The company has consistently pushed the boundaries of what is possible with EVs, starting with the Tesla Roadster in 2008, the first long-range electric sports car. This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal.

Energy 88
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A New Quest for Consultancy: Transitioning from Just-in-Time Logistics

Tom Spencer

Since the philosophies, frameworks, and insights developed by top firms contribute to the business practices which play a role in making the economic system unsustainable, a crisis signals the need for reflection. Economic meltdowns hold important lessons for business consultants.