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The So What Strategy – A Highly Recommended Book for Business Communications

Steve Shu Consulting

I’ve recently read “The So What Strategy,” a book on business communications, and wanted to share my thoughts on the book. So what do I think about “The So What Strategy” by Davina Stanley and Gerard Castles (formerly communications specialists at McKinsey & Company)?

Strategy 150
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What Makes Blended and Online Learning So Successful for Your Sales Professionals?

Clarity Consultants

If you’re wondering what makes blended and online learning so successful for your sales professionals, here’s what you need to know. The post What Makes Blended and Online Learning So Successful for Your Sales Professionals? Instead, blended and online learning is often a better choice.

Sales 118
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338: Helen Newman—What Are Your Memories Of Growing Up, And Why Are They So Important To You Now?

On the Brink Podcast

What are your memories of growing up? Although we had different experiences in high school (she was in a sorority, I was president of the Salmagundi Club), we both experienced the good times and not-so-good times of the 1960s. Hear how memories impact you now and guide your future. Your friends? Neighborhood?

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So What?

Chad Barr

So what question – handwriting on a napkin with a cup of espresso coffee. “So what?” This week’s tip: When creating your next piece of content make sure it is powerful and provocative so your audience does not react with “so what? The post So What?

eBook 52
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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.

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So, you’ve built a new capability, but no one uses it! What gives?

Kates Kesler

They might be skeptical of the cost or quality, so they hesitate to try something new or replace an existing tool or partner. Determine what services are relevant and develop a bespoke set of solutions. Think of a new internal capability in the same way you would plan to introduce a product or service to the external market.

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How to Refine Your Brand Clarity & Messaging with Kamaria Scott [On-Air Coaching]

Consulting Matters

Unclear about what you do and how to describe it? Crafting brand messages that clearly articulate the unique value of what you do as a consultant or coach can be VERY challenging, yet it’s crucial for connecting with your ideal clients. If so, you're in the right place. Want to know a secret? Does this sound familiar?

How To 156
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. Why is this so essential? In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! Data normalization.