article thumbnail

Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. In a similar way, distance yourself from the product in order to get more objective feedback.

Marketing 166
article thumbnail

Video: Catching Up with the 93%

Women in Consulting

As of last year, 93% of senior marketing professionals use video for online marketing, sales or communications. Which should make us consultants think: if the vast majority of marketing professionals are using video for online marketing, shouldn’t we be doing the same for our businesses ? Wednesday, November 12 2014. 11:30a – 3:30p.

Video 83
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Employee Engagement: 4 Methods That Work

Rick Conlow

Yet, while there is some improvement, we continue to have the high levels of employee dissatisfaction according to Gallup, Dale Carnegie, and Aon Hewitt research. In this leadership training video, Rick reveals four leadership skills to drive employee engagement. Watch this brief but powerful video training to discover a way to win.

eBook 113
article thumbnail

The Roadmap to the Secret Sauce of Employee Engagement

Rick Conlow

This employee engagement training video will highlight these facts. Also, highlighted in the video are four leadership strategies that power drives the ‘secret sauce’ The Power of People. Research shows 85% of employees are disengaged in organizations worldwide. This is a business disaster.

Video 96
article thumbnail

Engaging in the delicate dance of Positioning & Market Research

Kai Davis

A reader writes in in reply to a previous daily letter and asks: Am I right that market research ( [link] ) is just a way to verify your positioning ( [link] )? Doesn’t positioning already include the things that you should uncover through market research? Therefore, shouldn’t you do market research first?

article thumbnail

How to Keep and Attract GREAT Employees

Rick Conlow

This leadership training video with give you keys to keeping employees. 82% of managers fail according to research. Research shows that 86% of people go online to check company ratings by Indeed, Glassdoor, Customer Guru, and other sources. Give us a “Thumbs Up” if you like this video training. Inequalities in pay.

How To 114
article thumbnail

Mastering the Art of Leading Remote Work Teams

Rick Conlow

Now however, controversy about the productivity challenges of leading remote work teams confront organizational assumptions about its effectiveness. The Council on Foreign Relations shares global research on how productivity increases in remote work settings. Owl Labs date says they are 47% more productive. hours a week.