Creating Productized Offers

Kai Davis

Crafting and testing a productized offer is an iterative process. You’re going to start with your best guess, collect information and feedback through research, interviews, and conversations, and then use your findings to craft the next version of your productized offer.

Creating Productized Offers

Kai Davis

Crafting and testing a productized offer is an iterative process. You’re going to start with your best guess, collect information and feedback through research, interviews, and conversations, and then use your findings to craft the next version of your productized offer. Their initial Productized offer could be: Get updated art for your podcast! What’s missing from the structure is the why behind your productized offer — the sizzle.

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Research: Actually, Consumers Do Buy Sustainable Products

Harvard Business

Sustainability-marketed products are growing quickly in almost all CPG categories. Marketing Sustainability Customers Digital Article

How to Assess Entry-Level Product Manger Positions

Tom Spencer

Associate Product Manager (APM) positions are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers. how invested the company is in your product. Before the Interview Product management

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Solving the productivity puzzle


New research uncovers how three waves collided to create historically low productivity growth but finds the potential for it to recover to 2 percent or more. Meeting Society’s Expectations

5 Secrets for Improved Productivity

Tom Spencer

Making the most of each one will help you to become more productive and, ultimately, achieve your goals. There are many different ingredients that combine to determine your productivity including the time of day, physical environment, your level of motivation, as well as your innate ability to stay focused. Whatever your natural tendencies, there are a number of common sense strategies that can help you be as productive as possible. Silence can be productivity’s best friend.

Improving construction productivity


McKinsey research finds seven levers can fix construction’s productivity problem, but they require a new approach from all players. We heard from industry leaders about which barriers to change are most likely to fall first. Our Insights

Cornerstone Research Interviews and Culture

Management Consulted

CORNERSTONE RESEARCH. Ranked at #8 in the Vault Consulting Top 50, Cornerstone Research may just be the most interesting consulting firm you’ve never heard of. Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. CORNERSTONE RESEARCH KEY STATS. Research.

Research: When Gender Diversity Makes Firms More Productive

Harvard Business

Based on a study of more than 1,000 companies in 35 countries. Gender Performance measurement Digital Article

Study 44

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Are you creating remarkable products? - Tom Spencer consulting blog

Tom Spencer

Are you creating remarkable products? REMARKABLE products are products that are worth making a remark about. Earlier editions have been sold to researchers for more than $14,600. About. Book Shop. Archive. Definitions. Helpful Links. Quotes. Subscribe.

Research: How Women Undersell Their Work

Harvard Business

Gender Assessing performance Productivity Educational Institutions Digital ArticleA study of scientific papers shows that women hype their findings less than men do.

Study 44

Research: Stale Office Air Is Making You Less Productive

Harvard Business

How often do you consider the air quality in your office and how it affects employees and their productivity? Given these studies tying air quality to health, we wanted to see whether improved ventilation affects cognitive function, an indicator of worker productivity. At the end of each day, we tested the workers’ decision-making performance using a standardized cognitive function test that researchers have used for decades.

Taking the measure of product development


Is the way you measure product-development performance harming your company’s health? New research suggests that it might be. Insights on Operations

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Productivity and Creativity – awkward bedfellows or birds of a feather?

Ben de Haldevang

For me, the bit that’s really interesting and that feeds well into the current discourse is the differentiation between productivity and creativity. If you have a moment, do a bit of research to see how these two concepts are portrayed. Even 20 seconds googling will provide you with images of linear progression, mathematical equations etc when thinking about productivity.

Research: Why Ratings on Everything from Wine to Amazon Products Improve Over Time

Harvard Business

Ratings made by critics, judges, and evaluators determine a range of outcomes, from the seemingly trivial (which wine you pick for dinner or which products you buy from Amazon) to the more consequential (which athletes win Olympic gold or which students get into top universities).

Study 58

Rescuing Scientific Innovation from Corporate Bureaucracy

Harvard Business

Innovation Research & development Experimentation Product development Digital ArticleThree ways to improve your R&D efforts.

Designing Smart-Home Products That People Will Actually Use

Harvard Business

Technology Customers Market research Internet Digital ArticleHere are eight user personas that can help.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Research: Innovation Suffers When Drug Companies Merge

Harvard Business

Regulators try to model how prices, sales, and even the combining parties’ research and development efforts will change after a merger. That can benefit consumers through lower prices, more innovation, and better products. Research has shown that pharma mergers reduce innovation.

How to Combine Productivity with Mindfulness

Women in Consulting

By: Pierre Khawand. :: You may have heard of a productivity method called the Pomodoro Technique , developed by Francesco Cirillo in the late 1980s. This necessitates a new generation of productivity apps that help us practice mindfulness at work.

5 Research-Based Strategies for Overcoming Procrastination

Harvard Business

A while back, I took a year to experiment with every piece of personal productivity advice I could find. To answer these questions, I spoke to researchers, and spent time digging through dozens of academic journal articles. In his research , Pychyl identifies a set of seven triggers that make a task seem more averse. Here are the best ways I’ve discovered in my research to do that. Productivity Managing yourself Time management Digital Article

7 Traits of Super-Productive People

Harvard Business

Is there someone on your team who seems unusually productive? Super-productive people are in every industry. The most productive software developers write nine times more usable code per day than the average developer, according to research by Michael Mankins. We collected data on over 7,000 people who were rated by their manager on their level of their productivity and 48 specific behaviors. The most productive people are great problem-solvers.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Millennials Are Actually Workaholics, According to Research

Harvard Business

The researchers surveyed roughly 5,000 full-time employees who receive paid time off as a benefit, and found that Millennials were much more likely to agree with four statements they used to assess work martyrdom: “No one else at my company can do the work while I’m away.”

Product Success Is Not About the Zeitgeist

Harvard Business

My aim here is to explore — and reject — a common explanation for the success of Star Wars, and of businesses, products, and ideas in general. The explanation is that what matters is the relationship between culture and the product at the time it is released.

Using Experiments to Launch New Products

Harvard Business

One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets. And Uber is not alone among these companies in turning to market-level experiments to test new products and innovations.

Research: Consumers Prefer Products with Imperfections Because They Feel More Unique

Harvard Business

But companies can benefit from letting consumers know when they make mistakes with a product. Consumers perceive these products as more unique, because they think mistakes in product creation are more improbable than there being no mistakes. To explore the preference for products made by mistake, we conducted a series of experimental studies and examined market sales data. What about when a mistake makes the product worse?

Research: Customers Notice When Products Shrink More Than When They Get Bigger

Harvard Business

You are marketing a new option, say with 20% more product or 50% more minutes on a calling plan, but you can’t get customers to pay for even a fraction of the additional value. Why do people get so mad about product downsizing? x 1.26 = 2), but it looks as if the product is just 78% bigger (because 26% + 26% + 26% = 78%). Although it is deceptively simple, an effective solution to this problem is to make information about product quantity loud and clear.

Your New Hit Product Might Be Underpriced

Harvard Business

The odds are stacked against new products or services. Between 65% and 75% miss their revenue or profit goals, depending on whose research you look at. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns.

Passion Versus Profession – Are Management Consulting and Music Production Really That Different?

Tom Spencer

It is also important to involve multiple people in the production process – most songs you hear on the radio have different people responsible for composition, performance, mixing, and mastering, which helps to spot mistakes and prevent what I call “creative bubbles” – when you get so used to thinking about a certain concept that you stop being open to other ideas. Management Consulting client-specific issues creative bubbles industry recipes music production perspective

5 Ways to Design Products Customers Love

Harvard Business

This story exemplifies one type of empathic design, namely by a user-designer who combines deep knowledge of product use with the ability to foresee new possibilities for it. Innovation Design Research & development Product development Experimentation Digital ArticleLaura Lezza/Getty Images. As a teenager, Mike Pfotenhauer loved to hike, but he hated how uncomfortable he felt carrying the backpacks then on the market.

Solving the United Kingdom’s productivity puzzle in a digital age


New research explains why the United Kingdom has been experiencing historically low productivity growth and what can be done to return to long-run averages. Meeting Society’s Expectations

Great Companies Obsess Over Productivity, Not Efficiency

Harvard Business

Business leaders often think of “efficiency” and “productivity” as synonyms, two sides of the same coin. When it comes to strategy, however, efficiency and productivity are very different. At a time when so many companies are starved for growth, senior leaders must bring a productivity mindset to their business and remove organizational obstacles to workforce productivity. Productivity is about doing more with the same.

Centralized Decision Making Helps Kill Bad Products

Harvard Business

Killing products isn’t easy. Engineers and managers toil for months, often years, to conceive, develop, and launch new products. They invest significant resources in research, marketing, and distribution. So to see those products go down in flames (literally, as in the case of the Samsung Note 7), often creates a very difficult choice: try to improve the quality and support for products or terminate them.