Successful Independent Consulting

MARCH 11, 2022

The easy way to create a simple, yet professional website You don’t need to spend weeks and piles of money creating a fancy website with video, graphics, and custom photography. What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Note: PICA members save $100!

Industry 370

Industry Examples Marketing Engineering 370

Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. if you’re a Purpose To Profits member, mark your calendar for our next “Quick Win” webinar/masterclass, which will be on 05/02, "Crafting a Memorable 'What I Do' Script."

Sales 156

Sales Consulting Video Marketing 156

The Fearless Marketer

JANUARY 27, 2020

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. At the beginning of the session, I talked about how online marketing is so difficult these days. You can get a copy of the session here. Stay tuned. Cheers, Robert.

Marketing 62

Marketing Video Meeting Strategy 62

Alan Weiss

MARCH 16, 2020

Here are some ideas for your consideration: Marketing for the Future. Send your message in all media: blog, newsletter, video, podcast, teleconference, webinar, livestream—anything not requiring physical presence. Diversify your marketing beyond any current niches or specialties. This is the ultimate diversity.

Marketing 52

Marketing Retail Analysis Talent 52

Do It! Marketing

JUNE 26, 2020

Bummer – so here’s what you need to do: Set up an elaborate video studio in your house. Buy a ton of gear that you have no idea how to use Start doing $49 webinars instead of your $7,500 keynotes Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?) Marketing.

Video 52

Video Training Training Course 52

The Fearless Marketer

OCTOBER 18, 2021

Marketing your professional services and your efforts to attract new clients to your business could be called “The art of honest influence.”. So, in marketing professional services, the art of honest influence is the creative and sincere work to have a positive impact on someone (i.e., Presentations such as Webinars.

Media 62

Media Education Marketing Development 62

Chad Barr

DECEMBER 22, 2012

Use a webinar when you want: The audience participation and you have a large group of people (say more than 10). To conduct quick polls during your webinar to gauge the audience. To conduct quick polls during your webinar to gauge the audience. And if the group is large, just forget it. To show images during your presentation.

Video 40

Video Groups How To Marketing 40

Tsavo Neal

NOVEMBER 2, 2017

In this video, you’ll learn how to use your lead magnet to generate leads using a “bar.” ” The website example used in this video is Markovitz Consulting. In this video, we’re looking at the website of a consultant named Daniel Markovitz of Markovitz Consulting. Slides ] Transcript. Action Step.

Video 60

Video Consulting Sales Course 60

Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Marketing Video Comparison Media 48

The Fearless Marketer

JANUARY 18, 2021

Second, writing this newsletter every week has made me a much better marketing coach who can offer even better ideas to my clients. I do two kinds of marketing: Passive and Proactive. Passive marketing is being in front of your prospective clients to build the know-like-trust factor. Social media, online articles, videos etc.

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Video Media Marketing Groups 62

The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 69

Marketing Strategy Strategy Strategy& 69

Chad Barr

DECEMBER 15, 2012

Put your videos on it. Be consistent and relentless in putting out free content through videos, blogs, newsletters, books, CDs, podcasts, webinars, teleseminars. Online marketing expert Chad Barr with Halina St James. Barr says we should stay current by packaging some of our material in video books. © Halina St.

Video 52

Video eBook Media Software 52

The Fearless Marketer

DECEMBER 6, 2021

My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. To market effectively, you also need to build familiarity and trust with prospective clients. I also said that I helped professional service businesses with their marketing. But that’s really not enough.

Meeting 118

Meeting Marketing Video Media 118

Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Offer webinars that convert to sale. Share your knowledge and wisdom through podcasts and videos and invite your audience to engage with you to help them.

Marketing 52

Marketing Video Interviews Sales 52

The Fearless Marketer

MARCH 11, 2019

Robert: Like more clients, more money, easier marketing, having fun in their business, stuff like that? Success stories are always a hit: How a client struggled, learned some marketing secrets, and emerged victoriously. Everyone can join us via Zoom video at this link: [link]. Dylan: Boy, for a human, you catch on pretty fast.

Marketing 48

Marketing Video Course How To 48

1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

Sales 26

Sales Marketing Balance Sheet Data 26

Rod Burkert

FEBRUARY 4, 2020

I script and record these videos. And then there is my INSIDER webinar series. She runs the front office to create the webinars. She runs the actual webinars. And she runs the back office to wrap up the webinars. Let me know your thoughts by taking a few seconds to like, comment on, or share this post/video.

Case Interview 80

Case Interview Video Interviews Development 80

Successful Independent Consulting

FEBRUARY 12, 2021

Short video: Why Friends Don’t Let Friends W-2TM ) The key point is that taxes are a real pain when you are self-employed. Supply and demand – Assess the market for your expertise to get an idea of how hard it may be to find work. Free webinar with Q&A: Is Independent Consulting the Right Path for Me?

Cash Flow 370

Cash Flow Consulting Insurance Insurance 370

The Fearless Marketer

AUGUST 9, 2021

Do you imagine that if you do good, effective marketing, that prospective clients will call you ready to do business with you? Marketing for self-employed professionals is quite different from the marketing big companies do. And all of that marketing activity drives people to a store or to a website. Stay tuned!

Course 62

Course Marketing Video Media 62

The Fearless Marketer

JUNE 15, 2020

So I re-identified my strengths – one-on-one marketing. The first kind of responses were all about how to get more traction on social media, content marketing, website visits, etc. And the same goes for other passive marketing activities such as posting articles online, SEO, etc. Do webinars and podcasts.

Media 62

Media Energy Marketing Groups 62

Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

Marketing 52

Marketing Case Interview Tools Financial 52

Jacq Hackett Consulting

JUNE 10, 2018

Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. You can register here.

Management 120

Management Video Course Consulting 120

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

Meeting 48

Meeting Marketing How To Resources 48

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

Consulting 60

Consulting eBook Education Resources 60

The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? So, Robert, are you telling me that most of my marketing efforts are a waste of time because most business comes from word-of-mouth anyway?”.

Meeting 62

Meeting B2B Productivity Marketing 62

Successful Independent Consulting

MAY 31, 2018

For more about this, I recommend this 90-second video: “ Friends Don’t Let Friends W-2 *.”) Admittedly, I was lucky to have invested early in one of the longest bull markets in history, but I wasn’t a particularly savvy investor. Maintain a sterling reputation to get repeat business. Meanwhile, I drive a 17-year-old car.

Consulting 150

Consulting Cash Flow Banking Knowledge Base 150

Rod Burkert

DECEMBER 18, 2020

She formerly worked in training at a large CPA firm, was well-versed in putting on webinars, and, most importantly, could negotiate the NASBA accreditation and compliance maze so the interviews would qualify for CPE credit. My favorite was: The webinar made me feel like I had walked down the hall to chat with some colleagues.

Interviews 52

Interviews Mercer Development Video 52

Chad Barr

JULY 18, 2018

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

Intellectual Property 52

Intellectual Property Video Interviews Media 52

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Rod Burkert

MAY 9, 2018

Our marketing has to work FOR our practices. The marketing strategies and tactics that got us to where we are today are not likely going to get us where we need to be tomorrow. And your marketing plan – the efforts that bring work to your door – may need a reset. WHY you might need a marketing plan reset. needs a reset.

Marketing 40

Marketing How To Industry Conference 40

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. You can find a coach for just about anything, from success achievement, to marketing professional services.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Rod Burkert

SEPTEMBER 25, 2019

If so, you might want to watch this video (or read the transcript). labor market, will be fired or demoted — especially if they’re deemed “older.”. Last month I interviewed Jim Hitchner on my INSIDER webinar series. We talked about how Jim scaled his practice with 1:many fee-based newsletters and webinars. For example.

Case Interview 40

Case Interview Video Conference Interviews 40

The Fearless Marketer

MARCH 30, 2020

Creating marketing materials. Write a report or proposal, create a Power-Point, shoot a simple video, offer a webinar, put out a survey, or start a newsletter. Now I’ll be using this model with the participants in my Marketing Action Groups. Write your first draft until you can’t go any further. Your Action Plan.

Development 62

Development Resources Meeting Survey 62

1 to 1

MARCH 2, 2023

Technology investments will be more tempered in 2023 and that calls for more strategic planning, said panelists on the recent ICMI webinar, “Weathering the Storm: Investing for Long-Term Contact Center Success.” This is a mistake,” said panelist Nick Cerise, chief marketing officer at TTEC. Examine your process, Cerise continued.

Enterprise 26

Enterprise Airlines Video Media 26