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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. I’ve mentored and represented hundreds of independent consultants and repeatedly I see those with a well-defined niche win more work. What problems or challenges can he solve? The exact opposite is true. What is his sweet spot?

Exercises 195
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One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). It is the idea of helping before selling.

Marketing 150
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What / Who Is a Professional Independent Consultant?

Successful Independent Consulting

If you tell people you are a consultant, many of them will not understand that you are an independent professional in business for yourself. Many people who call themselves consultants are employees of large global firms like Accenture, and others perform temporary assignments through a staffing agency. We are our own boss.

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How To Explain What You Do with Clarity and Confidence

Consulting Matters

” statement, people will immediately know why they want to work with you or refer you to friends or colleagues. And you’ll instantly stand out among the crowd because the majority of consultants and coaches don’t do this well. For consultants and coaches, traditional sales don’t work.

How To 156
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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. The 5 Tactics.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. The 5 Tactics.

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Importance of Localization for Companies Entering the US Market

Business Consulting Agency

Expanding into the US market offers tremendous opportunities for companies worldwide, but it requires a strategic approach that includes localization. Localization involves adapting products, websites, and marketing efforts to suit the specific needs and preferences of the target market.