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Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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The Innovator Inside: How to Overcome Institutional Inertia

Tom Spencer

One method or idea might belong to marketing, another one to human resources. You can become better at associative thinking by gaining exposure to multiple areas of knowledge. After all, it is hard to draw on ideas from diverse fields if you have an overly narrow and specialized knowledge base.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features.

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Consulting 101: Operations, Hierarchies, and Types of Firms

Tom Spencer

Your business just launched a new product and needs to market it. Market trends have changed, and you want to make sure the product will reach the correct target customer. As a result, you hire a team of consultants to explore and recommend marketing strategies. Types of Consulting Firms. Large Consulting Firms.

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ChatGPT: How Chatbots are Disrupting Entire Industries

Tom Spencer

This means that it can be used to assist with customer service inquiries, provide product recommendations, and even help with research and development efforts. One of the key benefits of ChatGPT is its ability to generate high-quality, relevant responses to user input.

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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Customer centricity is defined here as creating unique product value propositions and strategies to deliver against unmet customer needs. Specifically, how can we ensure that we are appropriately looking ahead, curating market opportunities, and defining holistic responses to address the specific needs of our customers?

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Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche. Navigating the entrepreneurial journey with professional assistance yields better results.