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Consulting 101: Operations, Hierarchies, and Types of Firms

Tom Spencer

Learning how consulting firms operate can help you better understand what you would do as an analyst. Your business just launched a new product and needs to market it. Market trends have changed, and you want to make sure the product will reach the correct target customer. How do Consulting Firms Work?

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Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche.

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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Customer centricity is defined here as creating unique product value propositions and strategies to deliver against unmet customer needs. Specifically, how can we ensure that we are appropriately looking ahead, curating market opportunities, and defining holistic responses to address the specific needs of our customers?

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Reasons for Today's Stress Pandemic (and Why High-Achieving Women Suffer the Most)

Consulting Matters

As author Caroline Turner states in her book Difference Works: Improving Retention, Productivity and Profitability Through inclusion , “ I lacked the passion to keep it up.” And as agriculture developed enough to create surplus product, the marketplace was born. We have come a long way, baby for sure.

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Embracing Healthy Tensions in a Matrixed Organization

Kates Kesler

long term vs short term investments, M&A activity, enterprise vs operating unit accountability). And it will mean getting comfortable with influence derived from sources other than positional power, such as a decision right that is tipped one way or another for key operating issues or budget control that is granted to a new unit/function.2

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Is Strategy still Relevant to Organization Design?

Kates Kesler

When we asked about strategy during our diagnostic, interviewees were enthusiastic about the $3B revenue goal and the 16% operating margin target. For example, the lack of project prioritization and ineffective allocation of engineering and product development resources resulted in late and over-budget products, which were now in high demand.