article thumbnail

Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

article thumbnail

ChatGPT: How Chatbots are Disrupting Entire Industries

Tom Spencer

By leveraging its vast knowledge base and ability to understand and respond to user input, ChatGPT could be used to conduct market research, identify emerging trends, and even generate new product or service ideas.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche. Navigating the entrepreneurial journey with professional assistance yields better results.

article thumbnail

Consulting 101: Operations, Hierarchies, and Types of Firms

Tom Spencer

Your business just launched a new product and needs to market it. Market trends have changed, and you want to make sure the product will reach the correct target customer. As a result, you hire a team of consultants to explore and recommend marketing strategies. Large Consulting Firms.

article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103
article thumbnail

The Innovator Inside: How to Overcome Institutional Inertia

Tom Spencer

One method or idea might belong to marketing, another one to human resources. You can become better at associative thinking by gaining exposure to multiple areas of knowledge. After all, it is hard to draw on ideas from diverse fields if you have an overly narrow and specialized knowledge base.

How To 78
article thumbnail

How I Became a Millionaire as an Independent Consultant

Successful Independent Consulting

Admittedly, I was lucky to have invested early in one of the longest bull markets in history, but I wasn’t a particularly savvy investor. For example, about every two years I take my daughter on an international trip. Meanwhile, I drive a 17-year-old car. The bulk of my retirement is in index funds.