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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. Survey research was his passion and he began to apply these procedures to various fields of industry. As a young man, he conducted the first national survey of major magazines to see what ads were successful in attracting the most attention. Selznick, Walt Disney, and Samuel Goldwyn. .

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Do the following: Do a survey with former and potential clients. Follow up a survey with interviews that allow you to probe for insight, clarity and really good phrases. Go where your clients might open up.

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Consultant Marketing Trust Barometer

Jerry Fletcher

Each year since 2000, this worldwide Public Relations Agency with offices in major cities around the world publishes an annual survey of trust and credibility of the world’s four major institutions – Government, Business, Media and NGOs. In the 2004 study23% of the people interviewed said they would trust someone just like them.

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Simon-Kucher & Partners Interviews & Culture

Management Consulted

SIMON-KUCHER & PARTNERS INTERVIEWS & CULTURE. Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. According to surveys, two of the most positive aspects of working at Simon-Kucher are the people and the flexibility.

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Hay Group Interviews and Culture

Management Consulted

In 1954, Hay continued its trailblazing ways, started the “Hay Compensation Survey Comparisons”, a tool that allowed companies to remain competitive in terms of the compensation they offered their staff, and continued to see sustained levels of growth. 4. Employee effectiveness surveys. Practice Areas. Job evaluation.

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