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Website Advice for Solopreneurs

Successful Independent Consulting

The easy way to create a simple, yet professional website You don’t need to spend weeks and piles of money creating a fancy website with video, graphics, and custom photography. What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Note: PICA members save $100!

Industry 370
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Marketing Plan? Hell No – Do This Instead

Do It! Marketing

Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years? The post Marketing Plan? Marketing. No you do not. Next — do you need to execute on your daily and weekly MMA (money making activity) tasks? Don’t let that be you.

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How to Maximize Your Impact by Creating an Online Course with Christy Ogilvie

Consulting Matters

At first, her goal was to provide a virtual alternative to her live programs that she offered to financial services firms wanting to turn their lukewarm clients into raving fans. If you're in the same boat as Christy was and want to use an online course to take your business to the next level, this video is a must-watch.

Course 296
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Earn Your Seat in the C - Suite with Darden’s Chief People & Diversity Officer Sarah King

Consulting Matters

How you can achieve substantial success and the financial rewards that come with it by being yourself. She is responsible for developing and executing the company's people strategy to attract, develop and retain top talent to support the company's operating objectives and financial commitments.

Financial 156
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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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The Transformative Power of AI in Business

Tom Spencer

For example, businesses like Netflix, Youtube, Amazon, and Airbnb use AI-powered recommendation systems to suggest movies, videos, products, and rental properties based on a user’s browsing history, past purchases, and revealed preferences based on past behavior. These systems can suggest relevant products that customers are likely to enjoy.

Data 147
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7 Traits that Make You Instantly Credible with Senior Leaders

Consulting Matters

You also don’t need to become some marketing guru to land work with the C-Suite. Understands business drivers, challenges, competition, goals and strategies. Speaks the language of business – financials, data and analytics. HINT: This trait might be key to understanding your unique and marketable expertise.