Why Video Must Be Your Go-To Marketing Strategy
Henry DeVries
MARCH 25, 2022
With video content as king in today's marketing space, it's high time to become familiar with its creation.
Simple Strategies to Create a High-Converting Website with Marty Greif
Consulting Matters
NOVEMBER 9, 2023
My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.
Strategy 
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Simple Strategies to Create a High-Converting Website with Marty Greif
Consulting Matters
NOVEMBER 9, 2023
My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.
Strategy 156
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How to Conduct A Market Scan And Find Your Niche
Consulting Matters
OCTOBER 20, 2022
You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. The best strategy for dealing with competition is to make the competition irrelevant. Before we start – let's define a market scan. Identify a competitive angle. Then talk to former clients.
Marketing 156
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Understanding Your Target Market: Discovery Calls
Tom Spencer
SEPTEMBER 8, 2023
Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. You may be looking for honest feedback about a particular product, pricing strategy, distribution channel, logo, or brand name. Instead of asking “do you like this logo?”
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Unlocking the Pillars of Creative Online Marketing
Chad Barr
MARCH 6, 2024
In the dynamic realm of digital marketing, the quest for creativity and innovation is unending. As I revisit the foundations of creative online marketing—a topic I’ve extensively explored—it’s clear that mastering these fundamentals is more crucial than ever.
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Having Marketing Challenges Suddenly? Help Is Available
Business Consulting Agency
JANUARY 27, 2023
Marketing has gotten so much more complex in comparison to past times. Then, the recent couple years changed consumer behavior, which impacts marketing again. Marketing is always adjusting to the times. Marketing is a diverse landscape nowadays. Having marketing challenges suddenly?
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What Marketing Strategy Is the Best for You?
The Fearless Marketer
MARCH 18, 2019
If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Now, all of these strategies can be effective. Hard and Passive = Multimedia (Videos). Fist pumps!
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The Little Known Strategy for Becoming an Executive Advisor
Consulting Matters
JANUARY 7, 2020
If your entire marketing strategy is simply going by referrals, finding other consultants or coaches who are more successful and taking their overflow work or signing up for firms that will do the marketing for you - you'll have a hard time convincing a senior leader that you are their equal and peer. Start now to change this.
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How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger
Consulting Matters
OCTOBER 13, 2022
I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. The 8 competencies developed by Contacts Count contain skills, behaviors, tools, and strategies you can learn to make networking an Art not an Accident.
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Addiction Treatment Centers Succeed With Digital Marketing
Business Consulting Agency
NOVEMBER 10, 2023
In an era where digitalization influences every aspect of our lives, the realm of healthcare, particularly addiction treatment centers, has embraced the power of digital marketing services to revolutionize patient outreach, engagement, and recovery journeys. Through marketing consulting services , centers can get professional assistance.
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Marketing Tips and Tools for your Internship
Tom Spencer
AUGUST 12, 2022
Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.
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5 Effective Content Marketing Tips for Consultants
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?
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Mastering Business Marketing and Advertising: A Comprehensive Guide
Business Consulting Agency
AUGUST 7, 2023
Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.
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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation
Steve Shu Consulting
JUNE 30, 2010
In my mind, the book is excellent for executives, strategists, marketing, and innovators. From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. Marketing segmentation is about subdividing markets into subsets of customers that behave similarly or have similar needs.
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7 Things to Consider When You Set Your Strategy…
Wakeman Consulting Group: Dave's Blog
JUNE 25, 2023
That got me thinking about sharing a few ideas about what we should all be considering when we think about strategy. What in your market is the same? Your market? Does this strategy give you more power? The most damning thing for most strategies is not putting the resources behind it at the start.
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Most Important Metrics to Track for a Consulting Business: Video
Consulting Success
JANUARY 8, 2018
Video Transcript: Let’s talk about metrics. Your number of leads will tell you the health of your overall marketing efforts. If your marketing is working well for you, you’re going to have a lot of leads coming into your business. I’ve just abbreviate here, but conversations.
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Why Your Employees Aren't Committed to Your Company Strategy
Organizational Talent Consulting
OCTOBER 2, 2023
Great leaders dream of a better future – from business sustainability to growing future leaders, increasing speed to market, or operating with greater purpose. To turn those dreams into workplace realities, leaders set strategies. Evidence suggests only 5% of employees understand their company's strategy.
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Consultant Marketing Juggernaut
Jerry Fletcher
FEBRUARY 6, 2021
Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. Lots of content. If you find good ones, stick with them.
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How to Select the Best Marketing Strategies for Your Business
The Fearless Marketer
OCTOBER 8, 2018
I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
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16 Best Practices for a Successful Email Marketing Strategy
Chad Barr
AUGUST 26, 2020
I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.
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6 Organizational Culture Change Strategies
Organizational Talent Consulting
JUNE 12, 2023
Here are six practical culture change strategies that will move your company closer toward your goal. Check out this Zappos organizational culture video: [link] Keeping culture strong becomes more challenging as the organization grows. Culture Change Strategy #3: How leaders allocate resources and control costs Follow the money.
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5 Benefits of Online Video for Consultants
Tsavo Neal
OCTOBER 15, 2017
Online video is a popular medium, but how can it best be harnessed for your consulting business? Anyone with a smartphone can use video and add to their marketing gravity. The first rule of video marketing: have a strategy. An ad-hoc, piecemeal approach to video marketing will be unlikely to yield results.
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60 Kai’s Picks #3: The Strategy of Preeminence by Jay Abraham
Kai Davis
FEBRUARY 9, 2023
Kai’s Pick: The Strategy of Preeminence by Jay Abraham The Strategy of Preeminence is a concept that focuses on becoming the most trusted advisor in your market. I love The Strategy of Preeminence. Set aside 30-minutes to watch this video, it’s a valuable mindset to cultivate in your business: [link].
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A Humane Approach to Marketing
The Fearless Marketer
JANUARY 27, 2020
At the beginning of the session, I talked about how online marketing is so difficult these days. It’s not that online marketing strategies and techniques are overly complicated. It’s that there are literally millions of articles, websites, videos, emails, and podcasts competing for our attention. Stay tuned.
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Free Yourself and Business from Market Myopia
Organizational Talent Consulting
DECEMBER 19, 2022
Studies show that 85% of executive leadership teams spend less than one hour a month discussing strategy, and up to 95% of employees are unaware of or do not understand their organization's strategy. Market myopia is the lack of ability to see the bigger picture. Strategic acting involves: Creating Business Strategies.
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8 Marketing Insights for Your Growth
Chad Barr
DECEMBER 8, 2021
The magic evolution of the creation of one video: Post it on YouTube. Post it on your blog and invite them to join one of the offerings that your video refers to. Create shorter videos from the one created and post on social media with links to your main blog. Transcribe it and post on your blog and send as a newsletter.
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Lack Marketing Results? Find Out Why Through Consulting
Business Consulting Agency
JULY 30, 2022
Most types of businesses require marketing and advertising. In our digital age, online marketing is common. Most companies invest into paid advertising and organic marketing strategies. Lack marketing results? Marketing professionals often have years of experience working with clients on similar issues.
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Marketing Plan? Hell No – Do This Instead
Do It! Marketing
AUGUST 10, 2020
Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years? The post Marketing Plan? Marketing. No you do not. Next — do you need to execute on your daily and weekly MMA (money making activity) tasks? Don’t let that be you.
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The ABCs of Internet Marketing Success
Chad Barr
JUNE 8, 2022
Use E mail and opt-in marketing to grow your lists and promote your offerings. Implement a social Media strategy to leverage platforms such as F acebook , LinkedIn, Twitter and others. Y ouTube is one of the most powerful platforms to host your videos as it has also become one of the most powerful search platforms.
“I don’t know if I can sell strategy”
Kai Davis
JULY 23, 2021
One common objection that crops up when someone starts to contemplate ditching the proposal, launching a roadmapping service ( [link] ), and selling strategy is: “I don’t know if I can sell strategy. See, barring some exceptions, you shouldn’t attempt to sell strategy to everyone for everything. Which, fair objection.
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How To Survive These Scary Times: Blue Ocean Strategy
Simon Associates
MAY 29, 2020
Are you ready to leave the bloody waters of the "red ocean strategy" you’re swimming in and instead, experience the clear, uncontested waters of a Blue Ocean Strategy? What's a Blue Ocean Strategy anyway? This video shows you! What are the five most important elements of a differentiating Blue Ocean Strategy?
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How Use LinkedIn to Attract Your Dream Clients (in Less Time) with LinkedIn Expert Lisa Kanda
Consulting Matters
MAY 11, 2023
Lisa Kanda is a LinkedIn marketing expert who is passionate about efficiency and authenticity. She shares her journey from corporate marketing to becoming a LinkedIn specialist and the evolution of the platform since Microsoft's acquisition. It can be frustrating and overwhelming.
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Report from Social Media Marketing World
The Fearless Marketer
MARCH 2, 2020
I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”. All of these marketing activities are passive.
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Overcoming the fear of marketing yourself
Jacq Hackett Consulting
MAY 7, 2018
Video one is all about 5 strategies to overcome the first hurdle – winning business. My free 3-part video series will get you on the path to becoming a consultant. If you liked this blog, you'll love my video series. Sign up now for my free 3-part video series. My video series explains it all.
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Unleashing the Power of Collaboration with User-Generated Content (UGC)
Chad Barr
NOVEMBER 15, 2023
Let’s explore 10 strategies to effectively harness UGC: Featured Client Success Story : Feature your clients on your blog and social media, highlighting how they’ve transformed their business with your help. Encourage sharing with, “Discover how [Client Name] revolutionized their digital strategy with us!”
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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients
Consulting Matters
JANUARY 7, 2019
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.
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How to Start Your Coaching Business from Scratch in Less than 90 Days with Kimberly Bolton
Consulting Matters
DECEMBER 7, 2023
The belief that you “should already know” how to launch a business, market yourself, land clients, and deliver results as a consultant or coach is a total myth. This is a common barrier when it comes to taking the leap from being an employee into full-time consulting or coaching business ownership. But here’s the thing.
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How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial
Consulting Matters
MAY 5, 2022
The number one secret/strategy/shift to create your premium brand and positioning. Create a short article, social post, or video about the question you get asked all the time. Check out my brand strategy, messaging, and design services at [link]. Learn more about my Brand Positioning and Messaging strategy services: [link].
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Consultant Marketing Automagiced
Jerry Fletcher
JUNE 6, 2020
Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. These days newsletters come in all levels of graphic design from text alone to magazine style approaches that have audio and video links built in.
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Consultant Marketing Digital World Speaking
Jerry Fletcher
SEPTEMBER 25, 2021
That is what 30-Second Marketing is all about. Or you might like this video. I’m a Master of Consultant Marketing. Well, what I do is work with individuals and organizations to develop unique trust-based strategies to build businesses, brands and lives of joy. A self-introduction is never as powerful.
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Navigate the Challenges of Parenting and Entrepreneurship with Sari Goodman
Consulting Matters
AUGUST 17, 2023
Sari's experience is invaluable as she helps parents break down tasks into manageable pieces to aid in their parenting, an approach that also proves beneficial in my Purpose to Profits Academy, assisting entrepreneurs to become more efficient in their marketing and sales efforts.
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Navigate the Challenges of Parenting and Entrepreneurship with Sari Goodman
Consulting Matters
AUGUST 17, 2023
Sari's experience is invaluable as she helps parents break down tasks into manageable pieces to aid in their parenting, an approach that also proves beneficial in my Purpose to Profits Academy, assisting entrepreneurs to become more efficient in their marketing and sales efforts.
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Secrets of Consulting Excellence
Consulting Matters
NOVEMBER 17, 2022
Marketing and all things related to marketing and getting clients are the #1 pain point for new and seasoned consultants and coaches. And this is a pain point we're all aware of as we make the transition from employee to entrepreneur, but there's more involved with this marketing challenge than meets the eye.
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