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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. It measures critical areas of Marketing health— that’s Marketing with a capital “M.” .

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When Old Technologies Create New Industries

Harvard Business

People understandably get excited about new digital technologies, whether it’s the digital camera that is cheaper than developing rolls upon rolls of film, or the photo-sharing apps that – in turn — make your iPhone camera easier to use than your old digital camera. No strategy is static. Sponsored by Accenture.

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How Will Theatre (Everyone) Deal with New Realities?!

Wakeman Consulting Group: Dave's Blog

I was on a boat once with a tech CEO that does business in theatre, he said that the industry is “In a race to be first to be second.” Fast to act/Comfortable with volatilty: Market leaders. They knew digital cameras were coming and had the technology to leap to the next thing, but didn’t want to disrupt their film business.

Sports 52
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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

” This and a slew of similar maxims reflect a common view of strategy execution: that it’s distinct from strategy, harder to pull off than defining a strategy, and therefore more critical to success — underpinned by seemingly indisputable virtues such as diligence, discipline, consistency, alignment, and focus.

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France Goes After Actor Salaries; Sunday Shopping "Reform" French Style

MishTalk

The Wall Street Journal reports In France, Popular Actors May Pay for Change in Funding for Films. 1, the Centre National du Cinéma, the government agency that funds film production, will shun films in which the pay to the star actors exceeds a certain percentage of production costs. Effective Jan. million ($1.85

Film 67
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How Ratings and Awards Do (and Don’t) Benefit Companies

Harvard Business

What most industry outsiders don’t appreciate, though, is just how much is involved in achieving and maintaining a star rating. Many other industries — from automobiles to consumer electronics to banking to wine — are also substantially affected by “judgment devices” like the Michelin star.

Film 28
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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

In a report this week, the Superior Audiovisual Council (CSA) says that video-sharing websites should be subject to a tax that helps finance the production of French films and TV shows. Subsidies For Films No One Watches Forbes has some interesting comments as well. France’s audiovisual regulator thinks so. billion ($1.8

Finance 78