Tom Spencer
AUGUST 15, 2020
Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Let’s draw a distinction between the micro and the macro.
Seth Godin Blog
MARCH 31, 2015
Direct marketing is outbound, measured and designed to pay for itself. Before the internet, direct marketing was on a steady growth path. The internet, of course, is fueled by direct marketing thinking. What''s the funnel on our site, and how do we make it more efficient? The media works on commission, for you.
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Seth Godin Blog
AUGUST 29, 2013
Look through any fashion magazine and you''ll quickly come to understand that fashion is the act of making a costume. Most marketing, then, is costume work, not the search for the most efficient function. No, it''s a costume. And costumes are an artifice designed to remind us of something else. So packaging is a costume.
Seth Godin Blog
OCTOBER 18, 2014
And famous to the family is precisely the goal of just about all marketing now. Being famous to the family is far more efficient than being famous to everyone. Or Ramon Ray''s new magazine getting traction. You don''t need to be Nike or Apple or GE. Your shoe store needs to be famous to the 300 shoe shoppers in your town.
Tsavo Neal
JULY 20, 2017
Forecast by Ahmad Munawar Forecast is a show about marketing for professional services leaders. We provide actionable marketing advice for professionals and consultants who want to generate more leads, win more deals, and take their firms to the next level. Magazine Contributor John Nemo!
Harvard Business
SEPTEMBER 21, 2016
Village matchmakers started making their living organizing marriage markets millennia ago. And many platforms today, such as 50-year-old MasterCard, were started back when a browser was someone thumbing through magazines at the local newsstand. After all, platforms, including disruptive ones, are nothing new.
Harvard Business
AUGUST 30, 2016
In a provocative and influential article , Chris Anderson, the editor of Wired magazine, argued, “…faced with massive data, this approach to science – hypothesize, model, test – is becoming obsolete…There is now a better way. Measuring Marketing Insights. ’ We can stop looking for models.
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