Efficiency Magazine Marketing Productivity 
Tom Spencer
AUGUST 15, 2020
Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Products should be tested and optimized.
Seth Godin Blog
MARCH 31, 2015
Direct marketing is outbound, measured and designed to pay for itself. Before the internet, direct marketing was on a steady growth path. The internet, of course, is fueled by direct marketing thinking. What''s the funnel on our site, and how do we make it more efficient? The media works on commission, for you.
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Emerson Consulting Group
JANUARY 31, 2019
Asking questions is critical to succeeding in selling your product or service or your business in general. They want so much to tell a prospect everything they can possibly think of about their fabulous product or service that they refuse to let their prospect get a word in edgewise. Are You Targeting the Right Market?
Harvard Business
DECEMBER 19, 2017
According to the Guardian , approximately 45% of all fruits and vegetables, 35% of fish and seafood, 30% of cereals, and 20% of meat and dairy products are wasted by suppliers, retailers, and consumers every year. Advancements in automation and software capabilities have made inventory management scalable across more SKUs and product types.
Harvard Business
AUGUST 30, 2016
In a provocative and influential article , Chris Anderson, the editor of Wired magazine, argued, “…faced with massive data, this approach to science – hypothesize, model, test – is becoming obsolete…There is now a better way. Measuring Marketing Insights. ’ We can stop looking for models.
Seth Godin Blog
SEPTEMBER 19, 2015
Fifteen years ago, when I began writing about Permission Marketing , I pointed out that when ads are optional, it's only anticipated, personal and relevant ones that will pay off. The thing is, the FCC kept the ad part in check with TV, and paper costs did the same thing for magazines and newspapers. By ignoring them.
Harvard Business
SEPTEMBER 21, 2016
The businesses most at risk from platforms powered by rapidly improving online technologies aren’t, in fact, traditional businesses that sell products and services to consumers. Village matchmakers started making their living organizing marriage markets millennia ago. They used new technology to hammer ad-supported media.
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