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Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers and increase market share. (Source: Flickr ).

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Create a Soulful and Profitable Business with Puja Madan

Consulting Matters

Check it out and name your price: www.betsyjordyn.com/toolbox About the guest: Puja Madan the secret weapon to leaders and executives seeking to be more resilient, productive and conscious in an increasingly complex workplace.

Energy 156
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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

It's an excellent time to learn how to harness this medium whether you're a podcaster selling ad space, or a brand looking to promote your product. Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later).

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Our Physical World Has Changed: Augmented Reality in Tourism

Tom Spencer

Augmented reality has been designed for enterprise and consumer devices such as smart phones and tablets, and can be delivered via software applications downloaded onto a device or hosted in the cloud. Augmented Reality and Strategy. We are now seeing augmented reality being deployed by industry. AR in the Tourism Sector.

Tourism 88
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Different Strategies and Cultures – Coke vs. Pepsi

LSA Global

Different Strategies and Cultures Matter. Our organizational alignment research found that the combination of different strategies and cultures at work accounts for 71% of the difference between high and low performing companies in terms of revenue growth, profitability, customer loyalty, and employee engagement.

Culture 28
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The Top 3 Essential B2B Sales Skill Sets for Success

LSA Global

Why B2B Sales Skill Sets Matter The overall commoditization of products combined with the added pressure of shrinking margins and increased customer demands are heightening the need for the right B2B sales skill sets to meet grow targets. To stress test your unique value proposition, download What Sets You Apart?

B2B 36
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8 Strategy Questions to Minimize Confusion and Inaction

LSA Global

A clear, believable and implementable business strategy is the bedrock of a high performing organization. The best leaders begin by creating a business strategy that outlines clear and compelling choices about what actions to take and where to “play.” What are the specific outcomes of your strategy? Make sure you are specific.