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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

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Understanding ISO 20700: Elevating Your Management Consultancy

Effective Managers

In this blog, we’ll dive deep into what ISO 20700 is, its significance in the consulting industry, and how mastering these guidelines can significantly differentiate your consultancy in the marketplace. What is ISO 20700? The Competitive Edge In a field as crowded as management consulting, differentiation is key.

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Five Ways to Raise your Game in Consulting - Part 6

The Consultants Peer Group

Wouldn’t it look good to put the ISO initials on your marketing collateral, your CV, or even your email signature? There are no guidelines for good practice. It is a guideline not a compliance standard, yet it serves as a benefit for consultants and clients alike. Used as a Differentiator?

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The ISO 20700 Checklist: A Game-Changer for Management Consultants

Effective Managers

The ISO 20700 checklist is a comprehensive tool designed to help management consultants implement the ISO 20700 guidelines effectively in their projects. By adopting this checklist, consultants can elevate their service delivery, build stronger client relationships, and differentiate themselves in a competitive market.

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The 5 Steps of the Consulting Engagement Cycle

Consulting Matters

Your marketing efforts have paid off. ” It is not an exact formula you need to follow but a guideline that helps you ensure that you can deliver excellence every time, with every client. All of your activities on social media and doing speeches worked. And now you’re wondering what to do now.

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Strategic Pricing™ Profitability

Granite Leadership Strategies

It is in the Government’s best interest to encourage reasonable profits so that the viability of the market sources stays vibrant. By analyzing profit in a structured and informative manner for each bid, the company can determine what the range of profit ought to be using a simple tool like Weighted Guidelines from DD1547.

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Bridging the Gap: From the Consulting Industry to the Management Consulting Profession

Effective Managers

The industry is vast, including freelancers, independent consultants, and employees of consulting firms, offering services across various sectors such as IT, marketing, finance, and more. While this model has its merits, including flexibility and a wide array of services, it lacks a unified set of standards or ethical guidelines.