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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all. As a result, companies would be able to consistently maximize profits.

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Bulger Partners – Strategy Consulting for the Software Economy

Management Consulted

In fact, the firm is already beating out heavyweights such as McKinsey, Bain, and Parthenon-EY for strategy projects in the tech sector due to better industry specialty. On the value creation side, Bulger Partners covers 13 different types of value assignments (growth strategy offerings, technical strategy, operations, etc.).

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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. In this article, we will examine 5 strategies that you can adopt to increase your chances of success. The bottom line Marketing consultants work with clients to analyze their marketing strategies and campaigns.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail.

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The Emergent Career Strategy - Practical Considerations

CaseInterview.com

I recently wrote an article about the difference between Planned vs. Emergent Career Strategies. The emergent strategy sometimes reveals itself in the process of pursuing the original career plan. Were you traveling? The career plan is one you create at the beginning of your career when you have the least amount of information.

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Consultant Profile Series: Dane Sequeira

Tom Spencer

in Mechanical Engineering, studying under Dr. Brian Mann. Consulting provided a good opportunity for me to apply my skills in research and development, but simultaneously get exposure to other industries and positions out there in the business world. Then I demonstrated success leveraging my combined consulting and engineering Ph.D.

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What is consulting?

Tom Spencer

When people think of consultants, they tend to visualize professionally suited employees, degrees from the best schools, high pay-checks and fancy travel stories. For this reason, strategy consultants generally carry out work assigned by top managers, like CxOs, directors and senior managers.