Johanna Rothman

NOVEMBER 28, 2023

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. Yet, I suspect some new consultants will take them up on their offer.

Intellectual Property 70

Intellectual Property Consulting Guidelines Process Improvement 70

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Jerry Fletcher

SEPTEMBER 19, 2020

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. It’s great until it isn’t.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Tsavo Neal

NOVEMBER 13, 2017

Web design for a consulting firm instead of an independent consultant is more similar than it is different — but the differences are important to note. In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. and 20% in Canada.

Consulting 121

Consulting Education Tools Financial 121

Tsavo Neal

JANUARY 20, 2022

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. That’s it.

Consulting 167

Consulting Case Study Case Studies Media 167

Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Rod Burkert

JUNE 20, 2018

Here is one definition from a Forbes.com article that I like: Business development is the creation of long-term value for an organization from customers, markets, and relationships. Enter my framework, which I will be unwrapping at the NACVA Annual Consultants’ Conference on Thursday, June 21 in Las Vegas. . #1 How do you excel at it?

Development 40

Development How To Intellectual Property Mercer 40