article thumbnail

Strategy of War – Business Lessons from the Battlefield

Tom Spencer

Military strategy has long been a source of wisdom for the field of business, inspiring countless comparisons. As they gradually improve the quality of their product offering, the new entrant has the potential to take over the entire market. This strategy was replicated by generals throughout the world for many generations.

article thumbnail

Industrial Production Declines Most in 3.5 Years, Down Eighth Time in Ten Months

MishTalk

Industrial production shocked to the downside this morning with a drop of 0.6%, the most in 3.5 November was another weak month for the industrial economy, in part reflecting unusually warm temperatures that are driving down utility output. Industrial production came in at the Econoday low forecast, down a very sharp 0.6

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating an Ideal Customer Profile

Tom Spencer

Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. They buy quickly, renew and expand their contracts, and advocate for the product. Product analytics: monthly usage, feature usage.

Sales 78
article thumbnail

The ROI of eLearning: Measuring the Impact of Online Training on Organizational Success

Clarity Consultants

Instead, employees participate at times that are convenient to them, ensuring organizational productivity. Precisely what that entails varies by organization, as each company has unique key performance indicators (KPIs) related to their industry, goals, workforce composition, and other factors.

ROI 67
article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

We don't sell a tangible product or service. company size, type, industry, title, gender, age) and their psychographics (e.g., Purchase : Your items for purchase are lower-price offerings, in comparison to a full-on consulting engagement. Content marketing is essential for consultants because we are in the knowledge business.

Marketing 202
article thumbnail

Retail Brands Harness Success Through Consulting Services

Business Consulting Agency

The E-commerce Landscape: Challenges and Opportunities The e-commerce industry has witnessed phenomenal growth, especially in the wake of the COVID-19 pandemic. This includes market positioning, target audience identification, and product/service optimization.

Retail 52
article thumbnail

Are you a Loser, Struggler, Con Artist, or Winner?

The Fearless Marketer

You say your team building program will increase the productivity and engagement of a client’s employees, leading to a more successful company. It’s more likely true if you have actually measured increases in productivity and engagement as well as company success. Comparison. Honesty seems simple but it’s not. Familiarity.