article thumbnail

Cracking Pricing Strategy Case Studies

Tom Spencer

For instance, retail banks can raise interest rates (the price they pay customers for depositing funds at the bank) to quickly attract new balances and acquire new customers. Here are the typical questions you need to go through for cost-based pricing: What are the variable costs for the product you are pricing? Cost-based pricing.

article thumbnail

Driving Sustainable Growth at an Inflection Point

Brimstone Consulting

CASE STUDY. After a decade of growing organic herbs and vegetables and raising farm animals, a family-run New England farm decided to pivot and produce high-end functional CBD products. While the organization had strong core values and a revitalized product, its retail strategy and brand were underdeveloped.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The team had dropped the ball on inquiries from several retailers interested in its products by failing to coordinate getting them into the company’s system quickly.

article thumbnail

Top Trends in US Business Startups

Business Consulting Agency

E-commerce and Online Retail : Facts : E-commerce continues its rapid growth, accounting for a significant portion of retail sales. of total retail sales in 2021, indicating a steady upward trend in consumer preference for online shopping. In 2021, US e-commerce sales surged to $933.3

Trends 52
article thumbnail

A Case Study of Crowdsourcing Gone Wrong

Harvard Business

Within a few years, the company built a community of over a million members, commercialized over 100 products, and raised over $180 million in venture capital funding. We have interviewed Quirky executives and studied each of the company’s product offerings, publicly available product reviews, and their development process.

article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Drawing new retail concepts (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element.

Apparel 103
article thumbnail

Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

The data must be specific to individual brands and product lines, not the company as a whole. Is the market for the product or service growing? Product category data: What are the trends in the specific product category? What new products or new SKUs have been introduced, and when, for each major brand?