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Building a Sustainability Business Framework

Brimstone Consulting

CASE STUDY. Using diagnostic protocols, Brimstone interviewed various leaders throughout the organization, from plant managers to European sales leaders to the senior leadership team. Download Case Study. How a Sustainability Business Framework Aligned the Leadership Team and Accelerated Progress.

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One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). gave them some management one-pagers I wrote on their topic). These case studies accumulate, and they serve as resources that can help your marketing efforts as a consultant.

Marketing 150
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”

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Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Gideon Bear, the sales manager, tended to favor aggressive approaches. In the meetings with Gideon it feels like you’ve been holding something back.

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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Meeting Ed Yu. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.

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How to Improve Your Sales Skills, Even If You’re Not a Salesperson

Harvard Business

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

Sales 72
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Case Study: An Office Romance Gone Wrong

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. She reported to the head of sales, who reported to the COO, and she and Brad rarely interacted at work. They managed to keep the fledgling relationship secret for three weeks.