Cracking Pricing Strategy Case Studies
Tom Spencer
OCTOBER 19, 2019
For instance, Gucci sneakers probably cost less than $200 to manufacture, but the company has managed to build a brand that makes some people willing to pay $1,000 for the shoes. superior after-sale service, Gucci brand, etc.)? It purely focuses on how much customers are willing to pay for the product and completely ignores costs.
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