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Building a Sustainability Business Framework

Brimstone Consulting

CASE STUDY. Using diagnostic protocols, Brimstone interviewed various leaders throughout the organization, from plant managers to European sales leaders to the senior leadership team. Download Case Study. How a Sustainability Business Framework Aligned the Leadership Team and Accelerated Progress.

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The Top 7 Pre-Call Sales Planning Meeting Questions

LSA Global

Pre-Call Sales Planning Meeting Questions Matter. The varied amount and inconsistent quality of pre-call sales planning creates a wonderful opportunity for hungry sales teams to outperform their peers. Buyers Expect More from Sales People. Much of the poor track record comes down to a lack of sales preparation.

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How to Create More Open Sales Prospects

LSA Global

The First Step How is your sales pitch going? Welcome to the world that too many sales reps endure day after day. You need to learn how to create more open sales prospects. What they are missing is the critical first step in any effective sales process. Many prospects react negatively to sales calls.

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How to Write a Great Sales Letter

The Fearless Marketer

Getting a meeting and initial conversation with your prospective client. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

Sales 63
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One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). Once you have successful clients, you can then refer to the general experiences as case studies (often anonymized, but not always). It is the idea of helping before selling.

Marketing 150
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”

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10 Tips to Convert Sales Leads Faster

LSA Global

Every Sales Team Would Like to Convert Sales Leads Faster. Your sales conversion rate measures the effectiveness of your sales team at turning sales leads into new customers. It measures how often your sales reps are turning prospects into real business. New sales leads grow cold surprisingly fast.

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