Books Development Intellectual Property Marketing 
Johanna Rothman
OCTOBER 10, 2023
When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.
Johanna Rothman
NOVEMBER 21, 2018
When we manage product development for organizations, we work for hire. The company hires you, pays you a wage, and in return, your intellectual property belongs to them. While “one person” may have had the original idea, we need many people to refine the idea and bring that product to market.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Shu Consulting
JUNE 25, 2017
Play a key role in developing new intellectual property or approaches for the firm. Pursue mastery in business development if you can (aka sales). Publish articles in a focused area or practice (aka marketing). Although it depends on your firm, consider writing articles, whitepapers, or books.
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).
Consulting Matters
FEBRUARY 10, 2022
Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. Why you need to develop intellectual property through content development. Check out our marketing agency services, mentoring programs and courses at [link].
Tsavo Neal
APRIL 29, 2021
One way he does this is through his book, Back Mechanic. In Back Mechanic , he distills the essentials of how to fix your back into a book format. The process he takes his patients through in his $1000 assessment can be found in the book. Do you know what Dr. McGill said about his book, Back Mechanic ? And it costs $35.
Johanna Rothman
NOVEMBER 6, 2020
What about a book? Plagiarism of Your Entire Book. Until I started to write books, I had no idea how many people would steal the content of my books. Some reasons are: Putting a book on a torrent site “isn't really stealing.” I spent time writing these books. Why Leave a Book on a Torrent Site.
Expert insights. Personalized for you.
84 
Let's personalize your content