1 to 1

MAY 6, 2014

A few years ago while attending Dreamforce, I had a few meetings with executives from marketing automation companies who shared different approaches to engaging with B2B customers and prospects. a LinkedIn post shared by a marketing VP for a life sciences company) that can then be used for relevant messaging.

B2B 46

B2B B2C Tools Data 46

David A Fields

NOVEMBER 26, 2014

A question I was asked: Is this target definition too vague for my Fishing Line: “Vice presidents of product management or product marketing in B2B organizations that sell complex products and services to risk averse industries.” What is your answer to this consultant? Do you think his target is too vague?

B2B 150

B2B Productivity Consulting Industry 150

BCG

APRIL 5, 2016

Some longer-established companies have adopted these techniques, too, both offensively to gain a competitive advantage in key markets and defensively to fend off threats from disruptive competitors. We have uncovered five lessons that companies in any B2B industry can learn from and adapt to their industry’s particular conditions.

B2B 40

B2B Boston Consulting Group Sales Study 40

Harvard Business

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 28

B2B Chemicals Engineering Data 28

Comatch

APRIL 3, 2023

1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase.

Media 52

Media B2B Development Sales 52

Harvard Business

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 28

B2B Bain Research Study 28

Harvard Business

JANUARY 19, 2018

E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. The internet offers a much more detailed level of data that goes well beyond standard industry categorization. Insight Center. The Risks and Rewards of AI. Sponsored by SAS.

B2B 28

B2B B2C Sales Data 28

Prudent Pedal

OCTOBER 8, 2019

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. Lacks understanding of the complex B2B buying cycle.

Marketing 45

Marketing B2B Film Sales 45

Harvard Business

JUNE 7, 2018

Consider the case of a major industrial goods manufacturer that was struggling with low profit margins, relative both to competitors and to its own historical performance. Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. Data-Driven Marketing.

B2B 38

B2B Survey Company Sales 38

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36

Sales Strategy Strategy Strategy& 36

Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. A similar sequence has happened with B2B buying. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. A marketing automation company creates bespoke presentations.

B2B 34

B2B Travel Benchmarking Sales 34

BCG

DECEMBER 15, 2016

You shake your head and wonder, What happened to my industry? Business is solid, with stable revenue in B2B and rising volume in B2C. They’ve spent decades building highly efficient operations and dominant market share. Their market power and margins may erode, until they wake up in a very different kind of industry.

Industry 40

Industry B2C B2B Efficiency 40

Harmonious Workplaces

DECEMBER 27, 2023

Brenda helped to place me in a digital marketing position. ExecuSearch Staffing Solutions offers executive search and placement services specializing in Logistics, Distribution, Supply Chain, Manufacturing, Engineering, Sales, Marketing and Retail positions with some of today’s leading companies. With more than 33 yrs.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

BCG

JANUARY 5, 2017

The B2B market for the Internet of Things (IoT) is taking off. And huge numbers of vendors—including software, hardware, and internet companies; startups; service providers; and telcos—are jockeying for position and market share. Article Thursday, January 05, 2017. Our analysis uncovered three major findings.

B2B 101

B2B Software Trends Analysis 101

Women in Consulting

MAY 29, 2014

Content Marketing Secret Sauce: Your Voice. Way too much marketing sounds the same. Then, take similar pieces of content from your competitors – or companies that are similar in your industry. It’s possible to have a great tone – smart, fun, helpful – in B2B. By: Kathy Klotz-Guest. Don’t forget the secret sauce!

Marketing 78

Marketing eBook B2B Exercises 78

The Fearless Marketer

JANUARY 20, 2020

They are for B2B professionals who are looking for more effective ways to attract their ideal clients. You’ve spoken at Social Media Marketing World and other places. And I’d like to know if you know of some conferences populated with B2B professionals who may be open to a presentation on that topic? M – OK, great!

Meeting 62

Meeting B2B Case Interview Resources 62

Tom Spencer

NOVEMBER 19, 2021

Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.

Development 88

Development Consulting B2C B2B 88

Harvard Business

JUNE 1, 2018

A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Marketing and sales departments often set their strategies, and goals, separately from each other.

Sales 28

Sales Marketing B2B Case Interview 28

Strategy+Business

MAY 18, 2014

Many companies--such as those in emerging markets or B2B industries--may think they don''t have sufficient data to derive worthwhile insights. But they shouldn''t wait for perfect conditions. Instead, they need to jump in and work with what they have.'

Data 68

Data B2B Industry Marketing 68

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. It also helps the marketing team and sales team stay on the same page so that the business can create a cohesive plan that brings in revenue. However, it goes far beyond that.

Sales 62

Sales B2B Training Training 62

The Fearless Marketer

MAY 25, 2020

make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. Now I need to put my attention on my current Marketing Action Group Programs. I hope you can attend.

B2B 71

B2B Small Business Energy Education 71

Harvard Business

DECEMBER 6, 2016

According to Gallup , only 29% of B2B customers are engaged with the companies they do business with. Too many companies ignore the voice of the customer, blast cookie-cutter emails to all the names in their marketing spreadsheets, and lack the right survey and interview tools to gauge the health of their customer relationships.

B2B 28

B2B Metrics Sales Company 28

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 49

Marketing Agile Fashion Sales 49

Tom Spencer

SEPTEMBER 5, 2020

It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Alternatively, B2B sales happen when one business sells its products or services to another business. Potential leads.

B2C 88

B2C B2B Sales Strategy 88

Martinka Consulting

SEPTEMBER 30, 2020

It’s amazing what happens when you actually pick up the phone and call your customers” was said to me by Keith Jackson with Industrial Revolution, www.industrialrev.com, in response to my question about how his marketing was going about six months after buying the company. Yeah, sure it would, from telemarketers.

B2B 40

B2B Sales Sports Advertising 40

Action Plan

JULY 10, 2023

One of the very best books I’ve encountered on marketing and selling professional services. He has done great work for me in developing our go-to-market business strategy. Hi, Pete: I enjoyed hearing you speak at the B2B Luncheon on Monday and learning a bit about Peak Photonics. Well, I‘m glad I finally did! Get it here.

How To 40

How To Meeting B2B Conference 40

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 35

B2B Education Media B2C 35

Consulting Success

MAY 15, 2017

In a HBR article many years ago, Christopher Hart shared how BBBK was able to charge ten times more than its competitors and still maintain a disproportionally high market share in the areas where it was operating at the time. Like a consultant, they are serving the B2B market. Examples of Guarantees in the Consulting Industry.

Consulting 161

Consulting B2B Hotels Examples 161

Management Consulted

DECEMBER 11, 2016

Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. In 1996, Simon-Kucher opened an office in Boston and began to put more of a focus on its other three practice areas: strategy, marketing, and sales. Industries.

Interviews 100

Interviews Culture Case Interview Automotive 100

CaseInterview.com

JULY 18, 2019

The Financial Services Operating Group concerns itself with Banking, Capital Markets and Insurance. The Health and Public Service operating group focuses on those industries. Accenture's Marketing Transformation services consultants help executives build a high performance marketing operation. Supply Chain Management.

Accenture 45

Accenture Case Interview Operations Automotive 45

Harvard Business

JUNE 10, 2016

Unfortunately, many tech startups get stuck at this stage because they can’t quite figure out a scalable way to go to market. Figuring out a go-to-market approach is no trivial exercise — it separates the companies that will be successful and sustainable from those that won’t.

Marketing 28

Marketing Software Sales Exercises 28

Harvard Business

AUGUST 12, 2016

But when it comes to little-known leaders in their market, Germany has 1,307 “hidden champions,” nine times as many as those two countries combined. This level of dedication to their mostly B2B customers demands especially strong investment in innovations and R&D. Great Britain and France each have more.

Industry 28

Industry Balance Sheet Enterprise Recruiting 28

Tsavo Neal

OCTOBER 9, 2020

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them. Exclude parts of the market.

B2B 15

B2B Intellectual Property Case Study Case Studies 15

Harvard Business

DECEMBER 14, 2018

The auto industry is a case in point. As a result, many B2B companies remain stuck in a stalemate. Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent. Minimize Pain.

Strategy 38

Strategy Strategy Strategy& Insurance 38

Harvard Business

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Digital tools can also open new go-to-market approaches. They rely on backward-looking sales data and broad-brush reports to calculate overall market size and gauge how many reps they need and where to assign them. billion vs. $1.2

Sales 40

Sales B2B Tools Software 40

Tom Spencer

NOVEMBER 19, 2016

From at least Roman times, the low-lying city, bifurcated by the welcoming River Main, has been a hotspot for global endeavours that changed the nature of many industries – including but not limited to banking. Unlike Berlin, Frankfurt also promises to be a city that promotes the growth of more B2B financial endeavours.

Banking 60

Banking Insurance Insurance B2B 60

LSA Global

MARCH 18, 2022

3 Sales Context Tips to Increase Revenue from Existing Customers Outperforming B2B sales organizations ensure that their sales strategy and sales culture are defined and aligned to grow existing strategic accounts. Current and repeat customers spend two-thirds more than new customers.

How To 36

How To Sales B2B Culture 36