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Figuring Out Your Billing Rate as an Independent Consultant

Successful Independent Consulting

This article explains how to determine your “base rate”, and the external factors that will impact your pricing. Links to articles on how to raise your rate or switch to a fixed fee are at the end of this one.) Professionalism: You can skew your rate upward based on your branding and marketing. Next, divide by 2,000.

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5 Strategies for Success in Product Management

Tom Spencer

In the competitive, fast-paced, and ever-evolving landscape of technology and business, the role of a product manager is pivotal. A great product manager is not just a project coordinator, they are visionaries, strategists, and leaders. As such, effective communication is the backbone of successful product management.

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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.

Marketing 166
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Management Consulting

CaseInterview.com

Management consulting is an industry that offers assistance with this kind of high-level decision-making and problem-solving. Management Consultants help businesses make strategic decisions that directly impact the entire company. What is Management Consulting A lot of people ask me, “What is management consulting exactly?”It’s

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Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

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A Practical Guide for Marketers Who Want to Use GenAI

Harvard Business

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

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Transforming Marketing Excellence

Business Consulting Agency

In today’s dynamic business landscape, marketing departments across diverse industries are constantly challenged to innovate, adapt, and optimize their strategies to stand out in a crowded marketplace. Transforming marketing excellence with expert assistance through marketing consulting services.