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Marketing Consulting: How To Start a Marketing Consulting Business (5 Steps)

Consulting Success

If you’re an expert marketer, you can take your experience, expertise, and skills to start a marketing consulting business. We know because we’ve helped many consultants do exactly that. Consider the story of Earline Lagueruela who was the first woman to ever run an ad agency in San Antonio back in 1976. Earline had more.

Marketing 130
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How Bad Marketing Can Help Your Consulting Firm

David A Fields

Some marketing campaigns are iconic. You don’t need iconic marketing to build awareness of your consulting firm. But doesn’t your consulting firm’s marketing need to be at least, well, passably okay? As you know, there are … Continued The post How Bad Marketing Can Help Your Consulting Firm appeared first on David A.

Marketing 362
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Your Comprehensive Guide to Marketing Tactics for Consulting Firms

David A Fields

Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? In the next part of this two-article … Continued. The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A. (Bonus points if you post two or more tactics.)

Marketing 341
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How to Generate Reactions to Your Consulting Firm’s Marketing

David A Fields

Your consulting firm can increase the amount and quality of engagement from the readers, listeners and viewers of your marketing content (a.k.a. You utter pithy proclamations in your podcasts, write alluring arguments in your articles, and present a veritable treasure trove of value in your videos. your thought leadership).

Marketing 221
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5-Step Consulting Marketing Strategy To Get Clients Consistently

Consulting Success

Are you having trouble building a consulting marketing strategy that helps you get clients consistently? According to our How To Start A Consulting Business Study, marketing is the BIGGEST challenge for consultants. 5-Step Consulting Marketing Strategy To Get Clients Consistently is a post from: Consulting Success.

Marketing 311
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Email Marketing For Consultants: Write Emails & Get Clients

Consulting Success

Email marketing for consultants is the most underrated marketing method for consultants. What other marketing method enables you to reach out to prospective clients who signed up to hear from you right in their email inbox — at scale? But here’s the truth: the size of your list isn’t what matters.

Marketing 195
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Figuring Out Your Billing Rate as an Independent Consultant

Successful Independent Consulting

This article explains how to determine your “base rate”, and the external factors that will impact your pricing. Links to articles on how to raise your rate or switch to a fixed fee are at the end of this one.) Professionalism: You can skew your rate upward based on your branding and marketing. Next, divide by 2,000.