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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

While electric vehicles are already replacing conventional automobiles, no electric aircraft is ready for large scale commercial production that can usher in a sustainable revolution in aerospace. This includes not only commercial airlines, but also cargo planes and military aircraft. Figure 2: Aviation Industry CO 2 Emissions.

Trends 88
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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Manufacturing Companies Need to Sell Outcomes, Not Products

Harvard Business

Suppose you owned an airline and ordered an engine from Rolls-Royce or GE. A piece of machinery to meet a product need? Technology advancements and the Industrial Internet of Things are making this outcome orientation more feasible every day. This requires a strong partnership between sales organizations and customers.

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Defense, then Offense

CaseInterview.com

The reason this occurs is that these two things happen in a recession: First, some opportunities get destroyed (think: airlines, hotels, restaurants). If you don’t adapt your sales and marketing messages to your target market’s new priorities, your sales will suffer. In your market, this might be a product opportunity.

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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

Southwest Airlines: Southwest Airlines is known for its strong commitment to servant leadership. As a result, the airline has consistently ranked high in customer satisfaction and employee engagement. In summary, these companies serve as excellent examples of how servant leadership applies in various industries and contexts.

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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business

Another interesting example of small, high precision data being used to make big gains with AI can be found in the airline industry. In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. How can you put these ideas to work for your company?

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