Replacing the Sales Funnel with the Sales Flywheel
Harvard Business
NOVEMBER 20, 2018
I’ve been using the sales funnel for 28 years, my whole career. It is highly efficient at capturing, storing, and releasing energy. When I started my career, the most profitable application of force was in sales. Back in the 1990s, sales reps had a lot of information, while customers had relatively little.
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