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Breaking down the M&A Case Study

Tom Spencer

Rationale: The main reason IBM decided to buy these 40+ companies is that they could all benefit from the firm’s global sales force. And in 2014, it decided to purchase Beats Electronics which had just launched a music streaming business. Rationale: The cost to develop a new car platform is high. Image: Pexels.

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A Refresher on Marketing ROI

Harvard Business

trillion in 2014. Comparing marketing efficiency with competitors. It’s about “delivering customers and sales.” ” Measuring how efficiently the marketing organization is using the company’s money keeps everyone accountable for using those funds wisely. Juan Díaz-Faes for HBR.

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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business

Distributing social responsibilities to relevant people across the organization can be efficient, be effective, and help make one-on-one customer engagement scalable. Develop a social care team that can address all areas of social information efficiently and effectively. Today’s consumers expect more from companies.

Media 28
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America's First Marijuana Stores Open in Colorado; Record Opium Crop in Afghanistan; Six Beneficiaries of "War on Drugs"

MishTalk

Colorado ushers in the new year as the first US state to allow retail cannabis sales. Marijuana users celebrated as Colorado became the first US state to allow retail cannabis sales, putting it in the vanguard of efforts across the country to legalize the drug. The market is huge: from $1.4

Retail 77
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How are retailers responding to mobile shopping?

freshminds

Because of this, retailers have to respond accordingly as sales via handheld devices increase. Between 2012 and 2014 sales via smartphones catapulted from 5% to to 34%. Of course, the security of a smartphone as a paying device has become a growing concern as these technologies develop. Checking customer reviews.

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The Affordable Health Care Act: Are You Ready for 2015? |Women.

Women in Consulting

Hiring and developing great people to support you. Ticket Software The Patron Edge Ticketing Systems Box Office Management Online Ticket Software Ticket Sales Software. Nonprofit Fundraising Events : Friends Asking Friends helps you empower your supporters, reach more people, and execute your fundraising events efficiently ?

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Has Google Finally Proven That Online Ads Cause Offline Purchases?

Harvard Business

Last week Google announced that , in an effort to bridge the “online ad–offline purchase” gap, it will begin to connect online ad exposure to brick-and-mortar sales. The company claims it will be able to track about 70% of all credit and debit card transactions and link them to online consumer behavior. Insight Center.