Rule of Thumb #2: Use Behavioral Lenses to Innovate and Adapt to Changes
Steve Shu Consulting
JANUARY 4, 2023
There will be some players that will be way more agile than others and able to capitalize on both important behavioral implications and operational tactics. ” Marketing Letters 23, no. 2 (2012): 487-504. 2009; Johnson and Goldstein, 2003; Johnson et al., What if people don’t accept defaults? Larrick et al. Payne, John W.,
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